TO ALL MY FRIENDS. 
  
WHAT IS RECESSION…. 
  
This story is about a man who once upon a time was selling Chicken/Mutton 
Sandwiches by the roadside. He was illiterate, so he was never read newspaper. 
He was 
  
Hard of hearing, so he never listened to the radio. His eyes were weak, so he 
never watched television. But enthusiastically, he sold lots of sandwiches. 
  
He was smart enough to offer some attractive schemes to increase his sales. His 
sales and profit went up. He ordered more a more raw material and buns and sale 
more. 
  
He recruited more supporting staff to serve more customers. He started offering 
home deliveries. Eventually he got himself a bigger and better stove. As his 
business was growing, the son, who had recently graduated from college, joined 
his father. 
  
Then something strange happened. 
  
The son asked, “Dad, aren’t you aware of the great recession that is coming our 
way?” The father replied “No, but tell me about it.” The son said, “The 
international situation is terrible. The domestic situation is even worse. We 
should be prepared for the coming bad times”. 
  
The man thought that since his son had been to college, read the papers, 
listened to the radio and watched TV. He ought to know and his advice should 
not be taken lightly. So the next day onwards, the father cut down his raw 
materials order and burns, took down the colorful sign boards, removed all the 
special schemes he was offering to the customers and was no longer as 
enthusiastic. He reduced his staff strength by giving layoffs. Very soon, fewer 
and fewer people bothered to stop at his stand. And his sales starting coming 
down rapidly and so did the profit. The father said to his son, “Son, you were 
right”.” We are in the middle of recession and crisis. I am glad you warned me 
ahead of time”. 
  
Moral of the story: It’s all in your MIND! And we actually FUEL this recession 
much more than we think. 
  
  
  

sunil jhaveri
mobile-050 5986697
[email protected]
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