Clay was on NPR yesterday, too: http://www.npr.org/templates/story/story.php?storyId=99126586
FWIW, Scott Granneman teaches a class at Wash-U on Social Software, of which Clay Shirky is part of the required reading. I believe several people on this list have either taken the class or have been guest speakers. It's a class worth taking. Regards, - Robert On Fri, Jan 9, 2009 at 1:18 PM, Steve DeLorey <[email protected]> wrote: > To be successful at social software implementations in business you need > firstly to have a solid understanding of how people work and relate to > computers, tools, and each other. You need to understand how to introduce > tools in a way that is non-threatening and which emphasises utility and > benefits. You need to understand the political climate within your business, > and know how to route around anyone who's threatening to be obstructive. > > Secondly, you need to be really pigheaded. If one team doesn't take to a > wiki, try working with another. If one blog fails, try to figure out why and > then start another. Iterate. Change things. Experiment. Try again. After all, > it's only failure if you give up.
