I work at a UK college and we have a large number of 'web products' on their 
own subdomains along the lines of product.college.ac.uk, 
someproduct.college.ac.uk. You would not believe how many people assume the 
domain name, no matter what it is, has to have www. written in front of it 
to work properly, when that is obviously not the case. 

For example, we use Moodle as our virtual learning environment, and it's set 
on the subdomain moodle.college.ac.uk, and we get people typing in 
www.moodle.college.ac.uk and then complain that our systems are down.  Only 
our public website uses www.college.ac.uk, and where we use external domain 
names, we advertise them without the www. and rewrite the url (as above) if 
the user arrives at our site via that method. 

Personally I think typing www. is ugly and no longer relevant, but not 
having rewrite rules set (like so many UK colleges, whose websites seen to 
simply not exist when all they need is www. on the front of the name) is 
worse.

My 2p. 

Paul.

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