*The Rise of Smart Phones in Cambodia Challenges Social Norms | In Asia*

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December 16, 2015

By Silas Everett <http://asiafoundation.org/in-asia/authors/silas-everett>

According to a new study <http://asiafoundation.org/publications/pdf/1570>,
nearly 100 percent of Cambodians now own a mobile phone, and in what is
perhaps an even more significant trend, smart phone ownership grew by 41
percent in the past year.
[image: Cambodia Smart Phone]

While Cambodia has reduced poverty levels by half in just a decade, 60
percent of the population still lacks connection to the public electricity
grid. As such, the smart phone is an encouraging symbol of modernization
and is rapidly become a necessary tool of modern life. Photo/Flickr user
Philip Brookes

The study, conducted by the Open Institute, and supported by The Asia
Foundation and USAID/Development Innovations, found that overall smart
phone penetration is now at 39.5 percent. The rapid growth in smart phones
is closely linked to the blistering pace of Cambodia’s economic growth
<http://www.phnompenhpost.com/analysis-and-op-ed/sustaining-growth-cambodia>,
averaging 7 percent in the past five years and poised to soon graduate to lower
middle-income status
<http://data.worldbank.org/about/country-and-lending-groups#Lower_middle_income>
.

While Cambodia has reduced poverty levels by half in just a decade, 60
percent of the population still lacks connection to the public electricity
grid. As such, the smart phone is an encouraging symbol of modernization
and is rapidly become a necessary tool of modern life. Increasingly,
Cambodians are thriving on their new-found connectivity
<http://asiafoundation.org/in-asia/2015/01/21/new-economic-and-social-landscape-in-cambodia-attracts-more-users-to-the-internet/>,
especially young people, eager to experience the world beyond the confines
of the village (an estimated 80 percent of Cambodians live in rural areas).

This year’s survey shows telling differences in smart phone ownership
across the country, and offers important insights into the changing shape
of Cambodia’s demographics and distribution of social and economic
empowerment. Only 15.2 percent of those who have had no formal education
own a smart phone, compared to 82 percent of those who have a university
degree. The survey found that some 51.7 percent of urban residents had at
least one smartphone, compared to 34 percent of rural residents.
Additionally, 46.8 percent of men said they owned a smart phone, while only
32.3 percent of women said they owned a smart phone. This means that for
every 100 women using a smart phone, there are an estimated 145 men using
one.

These differences are becoming increasingly important as the smart phone is
fast becoming the primary conduit for accessing news and information. Over
34 percent of Cambodians surveyed said that they use or had used Facebook
(a 48.2%increase from 2014
<http://asiafoundation.org/publications/pdf/1435> and
91% increase from 2013). While 70.6 percent of respondents say their smart
phones are used for accessing Facebook, of these Facebook account holders,
80.5 percent said that they use it *only* on their phone.

The main reason respondents cited for joining Facebook was “to stay in
touch with friends.” After respondents said they used Facebook for some
time, they were more likely to use Facebook to “get information about
events or hot news in Cambodia.” In fact, respondents said that Facebook
and the internet were the second most important sources of information
following TV, which was first, and radio, which is now the third most
important source of information. Only two years ago, respondents were twice
as likely to listen to radio than use Facebook or the internet.

Perhaps not surprisingly, internet usage was found to increase dramatically
among younger and more urban respondents. Young people between 15 and 25
years old were five times more likely to use the internet than those
between 40 and 65. Almost twice as many urban users than rural users
claimed to use internet and Facebook. These results suggest that online
activity in Cambodia may be representative of a much younger, more urban
demographic than previously thought.

More surprisingly are differences in online access according to education
and gender. Those who studied or have completed university were 15 times
more likely to access the internet with their phone than those who never
attended formal school. Furthermore, almost twice as many men surveyed use
the internet and Facebook than women. While the gender gap in education in
Cambodia is rapidly closing, the survey results suggest female
participation is lagging when it comes to accessing information online.

Not only does owning a smart phone provide “membership” to Cambodia’s
growing middle class, it provides new ways to access news and information –
and as such, is playing a role in changing expectations for jobs,
education, and lifestyle, particularly among the country’s youth.

How these rapid changes in smart-phone uptake influence users’ social,
political, and economic preferences, and their attitudes and behaviors have
yet to be explored. Equally important to understand is how smart-phone
users as a proxy for a “modernizing” demographic group is influencing the
“traditional” demographic groups. While these dynamics certainly require
looking offline for further study, for now what is clear is that the rise
of smart phones in Cambodia reveals both challenges in how to close the
gender and age gap in access to online information, and opportunities for
leveraging the internet for civic engagement, education, and access to
worlds of new information that become available online every day.

*Silas Everett is The Asia Foundation’s country representative in Cambodia,
and can be reached at [email protected]
<[email protected]>. The views and opinions expressed here
are those of the author and not those of The Asia Foundation or its
funders.*

View all posts by Silas Everett
<http://asiafoundation.org/in-asia/authors/silas-everett/> | Bio
<http://asiafoundation.org/about/profile/silas-everett>

Topics: Economic Development
<http://asiafoundation.org/in-asia/tag/economic-development/> | Social Media
<http://asiafoundation.org/in-asia/tag/social-media/> | Technology &
Development <http://asiafoundation.org/in-asia/tag/technology-development/>
 | Women's Participation
<http://asiafoundation.org/in-asia/tag/womens-participation/>

Countries: Cambodia <http://asiafoundation.org/in-asia/country/cambodia/>

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*Khmer Forum*
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