NETWORK WORLD NEWSLETTER: MICHAEL OSTERMAN ON MESSAGING
08/17/04
Today's focus:  Spam views across the world

Dear [EMAIL PROTECTED],

In this issue:

* Differing attitudes toward spam around the world
* Links related to Messaging
* Featured reader resource
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Today's focus:  Spam views across the world

By Michael Osterman

We recently conducted a survey on international attitudes toward 
spam and presented the results at a meeting of the Institute for 
Spam and Internet Public Policy.  Our survey and analysis 
focused on comparing attitudes in the U.S. with those elsewhere. 
Admittedly, any such comparison should be viewed somewhat 
skeptically, since the world outside of the U.S. is anything but 
homogeneous.  However, our results present some interesting food 
for thought.  Here's a summary of what we found:

* When asked how serious the spam problem is, there is virtually 
��no difference between organizations in the U.S. and those 
��outside.  One-third of organizations view the spam problem as 
��"huge," while most of the rest believe that spam-blocking 
��technology handles the problem adequately.  This result was 
��certainly not a surprise, since spam is more or less a universal 
��problem.

* Spam-related problems, however, are viewed as being more 
��serious by U.S. organizations.  We found, for example, that more 
��than 30% of U.S. organizations view phishing attacks as serious 
��or very serious, while fewer than 10% of organizations outside 
��the U.S. view phishing this way.

* Studies by anti-spam software vendors Commtouch and Sophos, 
��have shown that more spam originates in the U.S. than from any 
��other nation.  Because of this, we asked organizations if the 
��U.S. government should be primarily responsible for reducing 
��spam through legislative efforts.  While only 27% of U.S. 
��organizations agreed or strongly agreed with this notion, nearly 
��one-half of organizations outside the U.S. agreed or strongly 
��agreed.

* When asked if the U.S. and European Union should jointly be 
��responsible for stopping spam through legislative efforts, two 
��out of five U.S. organizations agreed or strongly agreed, while 
��three out of five non-U.S. organizations felt this way.

* While about 75% of U.S. organizations believe that technology 
��will be more effective than laws in stopping spam, only about 
��60% of organizations outside the U.S. believe this.

Once again, generalizing about the "rest of the world" is 
dangerous because there is an enormous diversity of attitudes 
and practices worldwide.  However, if nothing else, the survey 
points out the importance of viewing each region, if not each 
nation, as distinct markets with unique attitudes and practices 
regarding e-mail security and the need for government 
intervention (or lack of government intervention) in solving the 
spam problem.  Highlights of this research are available at 
<http://www.ostermanresearch.com/results/surveyresults_0704.htm>

RELATED EDITORIAL LINKS

Network World Spam Research Center
http://www.nwfusion.com/topics/spam.html

How do you set your spam filters to block key words 
when the Viagra mail has to get through?
Network World, 08/09/04
http://www.nwfusion.com/research/2004/0809spam.html

Commtouch study
http://www.commtouch.com/news/english/2004/pr_040803.shtml

Sophos study
http://www.sophos.com/spaminfo/articles/dirtydozen.html

Vanquish fights the economics of spam
Network World, 08/16/0
http://www.nwfusion.com/news/2004/081604vanquish.html
_______________________________________________________________
To contact: Michael Osterman

Michael D. Osterman is the principal of Osterman Research 
<http://www.ostermanresearch.com/>, a market research firm that 
helps organizations understand the markets for messaging, 
directory and related products and services. He can be reached 
by clicking here <mailto:[EMAIL PROTECTED]> 
_______________________________________________________________
This newsletter is sponsored by Dupont(TM) 

In the event of a fire, securing your business uptime is 
critical, introducing DuPont(TM) certified limited combustible 
cable.  To learn more, read the DuPont(TM) whitepaper now, 
Limiting the Plenum Cable Fire Risk, no registration required. 
http://www.fattail.com/redir/redirect.asp?CID=72579
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ARCHIVE LINKS

Archive of the Messaging newsletter:
http://www.nwfusion.com/newsletters/gwm/index.html
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