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Issue #66 The Ebiz Experience Ezine Aug 19 2003
http://www.ebizexperience.com
"Tips and Resources for Your Ebiz Success!"
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*** Publication Frequency: Weekly (every Thursday)
*** Current Circulation: 20,000 and growing
The Ebiz Experience Ezine is a publication that is committed to
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In This Issue
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1. Top Sponsor
2. Editor's Corner
3. Feature Article: "Who Says the Customer is Always Right?"
4: Middle Sponsor
5. The Site Spotlight
6. Fr~e Resource of the Week
7. Contest!
8. Classified Marketplace
9. Be Inspired!
10. Recommended Resources
11. Advertising Info
12. Contact & Subscription Info
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Top Sponsor
==<<>>===<<>>===<<>>===<<>>===<<>>===<<>>===<<>>===<<>>===<<>>===
The Newbie Club's First Website Builder blows away the "Techie"
myths forever. This groundbreaking 4 volume library shows you
how to build it, write it, present it, automate it, promote it,
back it up, and upload it to the Web. All in 2 days or less
using the FR~E programs and graphics!
http://www.newbieclub.com/builder/?homebiz14
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Editor's Corner
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Hello ,
Welcome to all our new readers and thank you for subscribing!
Remember to take a look at our Site Spotlight and contest.
These are the sections where you can get great fr~e advertising
and exposure for your business!
I hope you will find this Ezine useful and enjoy it as much as
I love putting it together for you.
May your ebiz experience be a successful one!
Thank you
Carien
*** I value you as a reader and would like to have your
feedback. Please send any suggestions, comments or
questions to:
[EMAIL PROTECTED]
*** If you have written an article and would like us to feature
it, please send your article to:
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If we use it, a resource box with your info and url will be
included.
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Feature Article
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*** Who Says the Customer is Always Right? ***
by Diane Hughes (copyright 2004)
We all know the old adage, "The Customer is Always Right." If
you are an online business owner or offline for that matter,
you are on both sides of the subject almost everyday.
Before I started my online business, I was just on one side...
the customer. I whole-heartedly believed in the above adage and
never questioned it at all. In fact, I would get rather
perturbed at ANY business owner, manager, or supervisor that
would disagree with any complaint I had.
When I started my own online business back in 1997, I slowly
began to learn the "other side".
My business products are all downloadable. If your business
includes downloaded material, you know where I'm going with
this one. I get NUMEROUS complaints EVERYDAY about usernames
and passwords not working, corrupt downloads, and the big
one... "I can't open the download". Now I always reply in a
very helpful gesture, but my first question is always, "Are you
entering the username and password exactly as shown?" This
seems to be one of the "biggies" with newbies. They do not
understand "case-sensitive" -- heck -- they don't even know
what that means!
But it doesn't matter HOW simple I make the instructions and
overall download process, I STILL get these everyday. I am
accused of being a "scammer" at least 4 - 5 times a week... and
that's on a GOOD week! :o)
The whole point of the above example is NOT that customers are
wrong -- that's not the problem at all. Many of them are very
new to the internet and sadly, they do not read through the
directions most of the time. I have found that I basically have
to put myself back into the "newbie" frame of mind -- as hard
as that is to do! I don't remember NOT knowing how to download,
enter case-sensitive passwords, etc.
You MUST try to understand that customer... at the point of
contact, whether by email or phone, they have probably sat
there for HOURS trying to figure it out. They are irritated,
angry, and they've pretty much decided at that point that you
scammed them.
Yes, it's irritating getting these "dumb" questions and emails
even when you have them broken down so simply in the
instructions. But face it, you're going to get them and you
will get them often as more and more climb on the "web wagon".
When I get a very insulting email (yes, I HAVE been called the
"B-word", the "MF-word", and recently a new one that I have
never heard before... it was quite disgusting), I do not answer
immediately. I let my initial anger subside. When I can read
through it and giggle... it's time to answer. I find that 80 -
90% of the time, the customer is VERY embarrassed by their
initial email by the time I have helped them courteously
through their problems.
I had to learn this process through time. Believe me... I am a
VERY sensitive person and I used to take these to heart. It
hurt! I had to revert back to my "customer side" as well as the
"newbie" frame of mind and do my best to understand the
person's anger.
One angry customer can lead to thousands if not millions in
most business revenue! Especially on the internet. That one
customer tells one friend who in turn tells another and so on
and so forth. You COULD get a real "psycho" customer that
decides to start a website all about YOUR company and YOUR poor
service or product.
Watch that one spread like a virus! :o)
On the other hand, exercise great customer service (get those
emails answered within 24 hours, folks) and watch the *praise*
of your company spread! I guarantee that you just gained
thousands in sales!
Most importantly remember these three things:
** Love Your Customer
** Understand Your Customer
** Value Your Customer
You are nothing without them. Treat them like gold and you will
receive gold in return!
**********************************************************
Diane C. Hughes * ProBizTips.com
FR'EE Report: Amazingly Simple (Yet Super Powerful) Ways
To Skyrocket Your Sales And Build Your Business Into A
Tower of Profits! ==> http://madmarketer.com/diane
**********************************************************
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Middle Sponsor
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FREE for a limited time!
Get this profit-making ebook FREE! Learn what it takes to
profit online in your own home business! Get all the details
you need in Dr. Jeffrey Lant's second edition of 'E-Money'
Complete Guide to Using The Internet To Profit At Home NOW!
Go to http://www.positiveincome.com/ebook for your FREE copy!
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The Site Spotlight
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Do you own a website? Get your site featured here exclusively!
Each week we will showcase a different members' website.
*** Guidelines ***
Please send the following info to: [EMAIL PROTECTED]
==> Your name
==> Your website URL
==> A good description of your site including any benefits or
products and services that your site (or business) can offer
our readers. (max 40 lines)
******************
All sites that I receive will be featured!!
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Fr~e Resource of the Week
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A Rare Special Report from John Reese
"The Biggest Niche Marketing 'Mistake' That No One Knows About"
and "The Fastest Way To Build Wealth On The Internet!"
John recently wrote one of his longest, most intense
newsletters ever that's right on target about marketing
strategies that work time and again. He explains why some of
the information (you might call it the 'myths') that's being
taught by many people about marketing to niches is way off
target. Not that it won't work, but it will make you work way
harder than is actually necessary. If you learn the right way
to do this, you can do the same amount of work, but see far
greater profits.
http://www.mininggold.com/johnreese.html
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Contest!
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*** This week's question ***
Find the ad in the Classified Marketplace that contains the
following word: "comfort"
Send in a copy of that ad to: [EMAIL PROTECTED]
Each week we will pick a winner that will receive the following:
A 2-issue classified ad package ($28.00 value) for FR~E!
Send in your entries now because the first correct answer wins.
If you have won, we will send you an email with the subject:
(Congratulations - you have won our contest!)
*** The first issue each month we will pick one subscriber at
random to recieve:
A FR~E Solo Ad mailing to all our readers!
(A $42.00 value)
Please remember to read this section as winners will be
announced here.
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Classified Marketplace
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-----------------------------------------------------------------
The Newbie Club's First Website Builder blows away the "Techie"
myths forever. This groundbreaking 4 volume library shows you
how to build it, write it, present it, automate it, promote it,
back it up, and upload it to the Web. All in 2 days or less
using the FR~E programs and graphics!
http://www.newbieclub.com/builder/?homebiz14
-----------------------------------------------------------------
How to Create & Sell Products Online in 6 Easy Steps!
Michael Green lays it on the line for you, showing you
precisely how to build yourself your own 24/7 money making
operation from the comfort of your own home!
http://www.howtocorp.com/sales.php?offer=2120000345&pid=30
-----------------------------------------------------------------
Tell them you saw their ad in the Ebiz Experience Ezine!
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Be Inspired!
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"If you hear a voice within you say "you cannot paint", then by
all means paint, and that voice will be silenced."
~~ Vincent Van Gogh
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Recommended Resources
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-----------------------------------------------------------------
The Newbie Club - FR~E Computer and Internet Technical problem
solving, plus ...
Fr~e Tutorials, eBooks, Courses, Guestbooks, Autoresponders,
help and advice, Newsletter, Affiliate program and FR~E
Membership. Wow! Did I mention it was Fr~e? Newbies and Oldbies
alike are buzzing about the NEW Newbie Club.
It's the most exciting Newbie Site ever to hit the Web.
Join now - it's FR~E!
http://newbieclub.com/?homebiz14
-----------------------------------------------------------------
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Advertising Info
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To place your ad in our ezine or to send a solo mailing to our
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Contact & Subscription Info
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Carien Theunissen
Editor / Publisher: The Ebiz Experience Ezine
http://www.ebizexperience.com
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