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------------------------------------------------ "Business Builders" series - Part 2. YOU are a brand, make it personal! ------------------------------------------------ The Internet is a cold, impersonal place. What can you do to make yourself, and your brand, more human. Personalising your Email: ------------------------- To stand out from the crowd you need to stamp your personality into your website, and any communication you send to your prospects. Email is often your shop window - but if your message is hidden behind an impersonal subject line, or doesn't include your customers first name - you are wasting your time. Just think this through - which emails in your own inbox get opened first - and which are just trashed!! The best offer in the world may never see daylight! My Blueprint subscriber list, and all my email contact, is handled by AWeber at http://aweber.com Their customisation options are first class and they specialise in this one activity, making them a market leader in my opinion. They are also very customer focussed, with excellent tech support when needed. Personalising your Sales Copy: ------------------------------- In an online business you also need to provide proof of your dealings with the "real world". This can best be achieved through "testimonials", where satisfied customers can be asked to provide comment and feedback on their experience of dealing with your brand. This can be a real order clincher for customers visiting your site, as you can prominently feature the best of these as part of your sales copy, underling the benefit claims you are making with "proof" of performance. As an incentive, you can offer to feature links back to the website of anyone giving you testimonials, cross promoting their business to return the favour. Bartering is alive and well on the Internet, but a word of caution - NEVER invent favourable comment in your sales copy !! If your products and services are good, you won't have to wait too long for the real thing. Branding Yourself: ------------------ Whilst money can come and go, you only have ONE reputation which can easily be lost through burning prospective customers with an inferior offering to make a "quick kill". You simply cannot afford this from a business perspective, but you can also write off your credibility as an individual - which is permanent. You may notice that I choose not to promote any specific products on the front page of my website. This is not because I have a poor range of things to sell - (see http://netblueprint101.com/products.html for part of the current range), but I simply don't want to limit myself, or become known for a restricted range, or supply a product that doesn't completely satisfy. My approach, and one that I sincerely recommend, is to BRAND MYSELF FIRST, as an honest coach with extended experience who can offer solutions to the problems my readers say they have. This keeps my contact with people relevant to THEM, protecting my credibility into the bargain. I believe that this approach will work with almost any Internet business, particularly where information carries a premium. This approach also generates high quality feedback, which allows me to develop, or find, exactly the right services and products for readers of Blueprint. This is not a revolutionary concept - but it is a great way to build up a business model, and a successful brand on the Internet. One final point: If you generate income through affiliate programmes - NEVER send potential prospects directly to one of your affiliate links using their supplied link text. ALWAYS use a redirect code, a simple piece of coding that allows you to make the link look like it is part of your own website, further branding YOURSELF - not your affiliate partner. Send me an email, with redirect code in the subject line, and I will send you some sample code for free. ---------------------------------------------------------- Don't forget - I'm giving away a best selling e-book after Part 5 of "Business Builders". You'll get the link by email, and will have immediate access to research that cost the author thousands of dollars and man hours. ---------------------------------------------------------- To Your Online Success , Les Sheppard. Blueprint is the publication of netblueprint101.com 2003. Visit us on the web at http://www.netblueprint101.com/about.html for more information on how you can build a complete Internet business from scratch! Recommend Blueprint to your friends. All subscriptions simply need to be sent to [EMAIL PROTECTED] with "Subscribe" in the subject line. The Clarence, Long Curtain Road, Southsea, Hants. PO5 3XX. UK. To unsubscribe or change subscriber options visit: http://www.aweber.com/z/r/?TAyMjMxMtMysnGzMDIxs ------------------------ Yahoo! Groups Sponsor --------------------~--> $9.95 domain names from Yahoo!. Register anything. http://us.click.yahoo.com/J8kdrA/y20IAA/yQLSAA/BCfwlB/TM --------------------------------------------------------------------~-> Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/kumpulan/ <*> To unsubscribe from this group, send an email to: [EMAIL PROTECTED] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
