NETWORK WORLD NEWSLETTER: DAVE KEARNS ON IDENTITY MANAGEMENT
08/25/04
Today's focus:  The leading identity management newsletter in 
the universe

Dear [EMAIL PROTECTED],

In this issue:

* Identity management vendors' bashful introductions
* Links related to Identity Management
* Featured reader resource
_______________________________________________________________
This newsletter is sponsored by Alterpoint 

Read the latest analyst report on Network Change and 
Configuration Management (NCCM) written by EMA's Dennis 
Drogseth.  This report discusses the latest developments in the 
NCCM market, including an in-depth look at DeviceAuthority 
Suite, a comprehensive solution for configuring, changing, and 
controlling today's complex, multi-vendor IT network 
infrastructures.   Download the report today to learn how you 
can leverage NCCM to reduce the cost and complexity of managing 
network change. 
http://www.fattail.com/redir/redirect.asp?CID=73253
_______________________________________________________________
CONTEMPLATING A CAREER MOVE? 

For many of us, it is time to contemplate a change. You're great 
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_______________________________________________________________

Today's focus:  The leading identity management newsletter in 
the universe

By Dave Kearns

When you're dining out, and you read on a restaurant's menu that 
their rhubarb-encrusted tripe is world famous, have you ever 
wondered why you've never heard of it? It's an example of 
marketing hyperbole, and I see many instances of this daily in 
the press releases that cross my desk from vendors related 
(however distantly) to identity management.

Invariably, in the first paragraph of a press release, is a 
clause full of superlatives in apposition to the name of the 
vendor. For example (not real, of course): "Identity Associates, 
the leading provider of biometric identity tools in 
south-central Delaware..."

The important thing is to be able to claim to be the biggest, 
the best, the most "something" in a particular area. It's hoped 
that you'll remember the superlative ("leading provider of 
biometric identity tools") and not the rather niche market.

I collect these phrases that I call "superlablurbs" (e.g., 
superlative blurbs) to amuse myself. But one I saw the other day 
made me look twice. The news release stated that <company name> 
"...is proud to announce the latest release of what is believed 
the best Identity Management Software on the market..." Well, 
the release didn't say WHO believed it.

Some companies are rather understated in their puffery, such as 
"Oblix, a leading developer of identity-based security 
solutions" - who could disagree with that? In another press 
release, though, this had changed to "Oblix, the leading 
developer of identity-based security solutions", which a number 
of other vendors might have a quibble with.

Still, if the superlablurbs are even remotely true, you ought to 
be able to identify the company making the claim. Here follows 
10 blurbs (1-10) and 10 company names (A-J). Match the company 
with the claim. All these companies have appeared in this 
newsletter (as well as others I pen for Network World) over the 
years. Answers are at the bottom of the newsletter. Have fun, 
but no wagering, please!

1) "A provider of identity management and messaging solutions." 
2) "A world leader in securing digital identities and 
information." 
3) "A leading provider of self-service identity management 
solutions." 
4) "A leading provider of identity and information assurance 
products for the government and commercial markets." 
5) "The global leader in access infrastructure solutions." 
6) "Leaders in the development of user management and 
provisioning solutions." 
7) "A leading provider and innovator of virtual directory 
solutions." 
8) "A leading provider of information solutions that deliver 
secure identity management." 
9) "A leading provider of innovative platform integration 
solutions for Unix and Windows." 
10) "The market-leader in enterprise single sign-on (ESSO) 
technology." 

A) Abridean 
B) Citrix Systems 
C) Courion 
D) Entrust 
E) Fischer International 
F) Novell 
G) Passlogix 
H) Radiant Logic 
I) SSP-Litronic 
J) Vintela

Answers:

(A - 6) "Abridean, leaders in the development of user management 
and provisioning solutions." 
(B - 5) "Citrix Systems, the global leader in access 
infrastructure solutions." 
(C - 3) "Courion, a leading provider of self-service identity 
management solutions." 
(D - 2) "Entrust, a world leader in securing digital identities 
and information." 
(E - 1) "Fischer International, a provider of identity 
management and messaging solutions." 
(F - 8) "Novell is a leading provider of information solutions 
that deliver secure identity management." 
(G - 10) "Passlogix, the market-leader in enterprise single 
sign-on (ESSO) technology." 
(H - 7) "Radiant Logic, a leading provider and innovator of 
virtual directory solutions." 
(I - 4) "SSP-Litronic, a leading provider of identity and 
information assurance products for the government and commercial 
markets." 
(J - 9) "Vintela, a leading provider of innovative platform 
integration solutions for Unix and Windows."
_______________________________________________________________
To contact: Dave Kearns

Dave Kearns is a writer and consultant in Silicon Valley. He's 
written a number of books including the (sadly) now out of print 
"Peter Norton's Complete Guide to Networks." His musings can be 
found at Virtual Quill <http://www.vquill.com/>.

Kearns is the author of three Network World Newsletters: Windows 
Networking Tips, Novell NetWare Tips, and Identity Management. 
Comments about these newsletters should be sent to him at these 

respective addresses: <mailto:[EMAIL PROTECTED]>, 
<mailto:[EMAIL PROTECTED]>, <mailto:[EMAIL PROTECTED]>.

Kearns provides content services to network vendors: books, 
manuals, white papers, lectures and seminars, marketing, 
technical marketing and support documents. Virtual Quill 
provides "words to sell by..." Find out more by e-mail at 
<mailto:[EMAIL PROTECTED]> 
_______________________________________________________________
This newsletter is sponsored by Alterpoint 

Read the latest analyst report on Network Change and 
Configuration Management (NCCM) written by EMA's Dennis 
Drogseth.  This report discusses the latest developments in the 
NCCM market, including an in-depth look at DeviceAuthority 
Suite, a comprehensive solution for configuring, changing, and 
controlling today's complex, multi-vendor IT network 
infrastructures.   Download the report today to learn how you 
can leverage NCCM to reduce the cost and complexity of managing 
network change. 
http://www.fattail.com/redir/redirect.asp?CID=73252
_______________________________________________________________
ARCHIVE LINKS

Breaking identity management news from Network World, updated 
daily: http://www.nwfusion.com/topics/directories.html

Archive of the Identity Management newsletter:
http://www.nwfusion.com/newsletters/dir/index.html
_______________________________________________________________
FEATURED READER RESOURCE
WONDERING IF YOUR PAY IS UP TO SNUFF?

Check out Network World's 2004 Salary Calculator to see if 
you're getting paid what you're worth. Using data collected in 
the 2004 Network World Salary Survey, we've programmed this 
calculator with several categories that could affect your pay. 
Answer the questions and find out what the average salary is for 
your job category. Click here:
<http://www.nwfusion.com/salary/2004/calculator.html>
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