NETWORK WORLD NEWSLETTER: DAVE KEARNS ON IDENTITY MANAGEMENT 08/25/04 Today's focus: The leading identity management newsletter in the universe
Dear [EMAIL PROTECTED], In this issue: * Identity management vendors' bashful introductions * Links related to Identity Management * Featured reader resource _______________________________________________________________ This newsletter is sponsored by Alterpoint Read the latest analyst report on Network Change and Configuration Management (NCCM) written by EMA's Dennis Drogseth. This report discusses the latest developments in the NCCM market, including an in-depth look at DeviceAuthority Suite, a comprehensive solution for configuring, changing, and controlling today's complex, multi-vendor IT network infrastructures. Download the report today to learn how you can leverage NCCM to reduce the cost and complexity of managing network change. http://www.fattail.com/redir/redirect.asp?CID=73253 _______________________________________________________________ CONTEMPLATING A CAREER MOVE? For many of us, it is time to contemplate a change. You're great at managing networks, but what about your career? Get information and advice for managing and developing your career and guiding your staff's career choices at NW Fusion's Career Research Center. Click here: http://www.fattail.com/redir/redirect.asp?CID=73189 _______________________________________________________________ Today's focus: The leading identity management newsletter in the universe By Dave Kearns When you're dining out, and you read on a restaurant's menu that their rhubarb-encrusted tripe is world famous, have you ever wondered why you've never heard of it? It's an example of marketing hyperbole, and I see many instances of this daily in the press releases that cross my desk from vendors related (however distantly) to identity management. Invariably, in the first paragraph of a press release, is a clause full of superlatives in apposition to the name of the vendor. For example (not real, of course): "Identity Associates, the leading provider of biometric identity tools in south-central Delaware..." The important thing is to be able to claim to be the biggest, the best, the most "something" in a particular area. It's hoped that you'll remember the superlative ("leading provider of biometric identity tools") and not the rather niche market. I collect these phrases that I call "superlablurbs" (e.g., superlative blurbs) to amuse myself. But one I saw the other day made me look twice. The news release stated that <company name> "...is proud to announce the latest release of what is believed the best Identity Management Software on the market..." Well, the release didn't say WHO believed it. Some companies are rather understated in their puffery, such as "Oblix, a leading developer of identity-based security solutions" - who could disagree with that? In another press release, though, this had changed to "Oblix, the leading developer of identity-based security solutions", which a number of other vendors might have a quibble with. Still, if the superlablurbs are even remotely true, you ought to be able to identify the company making the claim. Here follows 10 blurbs (1-10) and 10 company names (A-J). Match the company with the claim. All these companies have appeared in this newsletter (as well as others I pen for Network World) over the years. Answers are at the bottom of the newsletter. Have fun, but no wagering, please! 1) "A provider of identity management and messaging solutions." 2) "A world leader in securing digital identities and information." 3) "A leading provider of self-service identity management solutions." 4) "A leading provider of identity and information assurance products for the government and commercial markets." 5) "The global leader in access infrastructure solutions." 6) "Leaders in the development of user management and provisioning solutions." 7) "A leading provider and innovator of virtual directory solutions." 8) "A leading provider of information solutions that deliver secure identity management." 9) "A leading provider of innovative platform integration solutions for Unix and Windows." 10) "The market-leader in enterprise single sign-on (ESSO) technology." A) Abridean B) Citrix Systems C) Courion D) Entrust E) Fischer International F) Novell G) Passlogix H) Radiant Logic I) SSP-Litronic J) Vintela Answers: (A - 6) "Abridean, leaders in the development of user management and provisioning solutions." (B - 5) "Citrix Systems, the global leader in access infrastructure solutions." (C - 3) "Courion, a leading provider of self-service identity management solutions." (D - 2) "Entrust, a world leader in securing digital identities and information." (E - 1) "Fischer International, a provider of identity management and messaging solutions." (F - 8) "Novell is a leading provider of information solutions that deliver secure identity management." (G - 10) "Passlogix, the market-leader in enterprise single sign-on (ESSO) technology." (H - 7) "Radiant Logic, a leading provider and innovator of virtual directory solutions." (I - 4) "SSP-Litronic, a leading provider of identity and information assurance products for the government and commercial markets." (J - 9) "Vintela, a leading provider of innovative platform integration solutions for Unix and Windows." _______________________________________________________________ To contact: Dave Kearns Dave Kearns is a writer and consultant in Silicon Valley. He's written a number of books including the (sadly) now out of print "Peter Norton's Complete Guide to Networks." His musings can be found at Virtual Quill <http://www.vquill.com/>. Kearns is the author of three Network World Newsletters: Windows Networking Tips, Novell NetWare Tips, and Identity Management. Comments about these newsletters should be sent to him at these respective addresses: <mailto:[EMAIL PROTECTED]>, <mailto:[EMAIL PROTECTED]>, <mailto:[EMAIL PROTECTED]>. Kearns provides content services to network vendors: books, manuals, white papers, lectures and seminars, marketing, technical marketing and support documents. Virtual Quill provides "words to sell by..." Find out more by e-mail at <mailto:[EMAIL PROTECTED]> _______________________________________________________________ This newsletter is sponsored by Alterpoint Read the latest analyst report on Network Change and Configuration Management (NCCM) written by EMA's Dennis Drogseth. This report discusses the latest developments in the NCCM market, including an in-depth look at DeviceAuthority Suite, a comprehensive solution for configuring, changing, and controlling today's complex, multi-vendor IT network infrastructures. Download the report today to learn how you can leverage NCCM to reduce the cost and complexity of managing network change. http://www.fattail.com/redir/redirect.asp?CID=73252 _______________________________________________________________ ARCHIVE LINKS Breaking identity management news from Network World, updated daily: http://www.nwfusion.com/topics/directories.html Archive of the Identity Management newsletter: http://www.nwfusion.com/newsletters/dir/index.html _______________________________________________________________ FEATURED READER RESOURCE WONDERING IF YOUR PAY IS UP TO SNUFF? Check out Network World's 2004 Salary Calculator to see if you're getting paid what you're worth. Using data collected in the 2004 Network World Salary Survey, we've programmed this calculator with several categories that could affect your pay. Answer the questions and find out what the average salary is for your job category. Click here: <http://www.nwfusion.com/salary/2004/calculator.html> _______________________________________________________________ May We Send You a Free Print Subscription? You've got the technology snapshot of your choice delivered at your fingertips each day. Now, extend your knowledge by receiving 51 FREE issues to our print publication. Apply today at http://www.subscribenw.com/nl2 International subscribers click here: http://nww1.com/go/circ_promo.html _______________________________________________________________ SUBSCRIPTION SERVICES To subscribe or unsubscribe to any Network World e-mail newsletters, go to: <http://www.nwwsubscribe.com/Changes.aspx> To unsubscribe from promotional e-mail go to: <http://www.nwwsubscribe.com/Preferences.aspx> To change your e-mail address, go to: <http://www.nwwsubscribe.com/ChangeMail.aspx> Subscription questions? Contact Customer Service by replying to this message. 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