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-------- CIO INSIGHT QUICK FACTS --------
A Ziff Davis Publication
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August 26, 2004
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In This Edition
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1. A Vote of No Confidence
2. The Right Pair of Eyes
Visit CIOInsight.com:
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QUICK FACTS
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1. A Vote of No Confidence
Thought the hanging chads of 2000's Florida recount were
bad? Brace yourself.
To hear Rebecca Mercuri tell it, the 2004 presidential
election looks, from a certain vantage point, a lot like an
IT department in utter disarray. In fact, if it were up to
her, IT would play virtually no part in November's
elections, and would remain outside the ballot box until the
U.S. Election Assistance Commission (EAC) gets it right.
http://eletters.cioinsight.com/zd1/cts?d=78-138-1-1-107594-18301-1
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2. The Right Pair of Eyes
Targeted online advertising -- without the spyware.
If you've had the feeling lately that you're being followed
as you read the Wall Street Journal online, well, then, you
might have ESP. Beginning in April, WSJ.com implemented
Audience Search, a new service from Revenue Science Inc.,
a data-mining firm coheadquartered in Seattle and New York
City. Dow Jones says that Audience Search has improved
matches between its readers' interests and its advertisers
by as much as 218 percent.
http://eletters.cioinsight.com/zd1/cts?d=78-138-1-1-107594-18304-1
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Tech Jobs
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Ziff Davis Channel Zone
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DevSource
http://eletters.cioinsight.com/zd1/cts?d=78-138-1-1-107594-18313-1
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