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FEATURE ARTICLE

Choosing Email Outsourcing Services

August 26, 2004 -- (WEB HOST INDUSTRY REVIEW) --  According to Gartner Group, 80 
percent of 

enterprises with fewer than 300 users could save money by outsourcing email. Even 
small 

businesses recognize many benefits from outsourcing their email systems. 
Outsourcing email allows businesses to reduce capital costs and attain predictable 
price 

structures while improving performance, reliability and security. Most importantly, 

outsourced email allows enterprises to realize a scalable environment and to add new 

capabilities without upgrading software or hardware. 

According to the US Department of Commerce, sending messages is the most popular use 
for the 

Internet (79.9 percent of Internet users use email). According to IDC, the number of 

worldwide email mailboxes is expected to increase at a compound annual growth rate of 
139 

percent, from 505 million in 2000 to 1.2 billion in 2005. As a result of the 
popularity of 

email, having a system in place for communicating with customers and businesses is a 
must 

for any small business. 

Many small businesses use the mail service bundled with their shared hosting account 
or 

dedicated server, as all hosting companies offer integrated email with their service 

offerings. 

Most often, this assumes the form of readily accessible Web mail, or mail that can 

downloaded directly to your computer (known as POP mail). Many hosting firms also 

increasingly accommodate the Internet Message Access Protocol. IMAP is gradually 
replacing 

POP as the main protocol used by email clients in communicating with email servers. 
Using 

IMAP, an email client program does not only retrieve email, but can also manipulate 
message 

stored on the server, without having to actually retrieve the messages. IMAP includes 

operations for creating, deleting, and renaming mailboxes; checking for new messages; 

permanently removing messages; searching; and selective fetching of message 
attributes, 

texts, etc. IMAP is more advanced and allows users to check their mail from email 
clients 

from multiple locations such as within the office, or from the laptop when on a 
business 

trip. 

Often, small businesses want to leverage IMAP mail servers with collaborative tools, 
such as 

scheduling and shared contact management. Microsoft has for many years offered a 
software 

package, called Microsoft Exchange, that allows businesses to do just that. 

Exchange Server is a reliable and scalable platform that offers managed messaging and 

collaboration services. The secure email, shared calendars, public folders and instant 

messaging offer any business improved communication and productivity. 

However, the cost of maintaining that in-house corporate mail system with 
collaborative 

features can be prohibitive. An inordinate amount of time, skill, effort and money 
must all 

be directed to the task. This can be avoided if the small business elects to outsource 
its 

Exchange services. With a hosted Exchange Server, a small business can save at least 
$10,000 

in up-front software licensing and server hardware costs, and obtain an email and 

collaboration solution ready to go within days. 

By hosting Exchange collaboration infrastructure and applications with an external 
provider, 

a growing business can focus on its core competencies, instead of on implementing the 

technology. 

The main concern that a small business should keep in mind however is that outsourcing 
mail 

requirements shifts the burden of uptime from the application server to the network 

accessing it. By shifting the application to an external location, the business is 
taking a 

risk. That risk should be highly calculated, so before transitioning mail services to 
an 

outsourcer, a business, no matter how small, should execute proper due diligence. 

In order to ensure that small businesses purchase the best Exchange services, managers 

should consider asking the following questions before making a firm decision: 

Where will the data be physically stored? Is there adequate physical security? Will 
client 

applications have a secure means to log on to the email server? Does the hosting 
service 

have data centers with redundant network connections, backup power sources, and 
engineers on 

site 24x7? What about the customer's own network infrastructure? Are its routers 
protected 

by an uninterruptible power supply? Does it have redundant network connections in case 
one 

fails? Is the hosting company financially sound? How steep is the learning curve in 
order to 

master the new system? Is there adequate access to round-the-clock technical support? 
Most 

importantly, what precautions has the hosting firm made to ensure that all data is 

constantly backed up? 

By asking the proper questions, a small business can isolate the best Web hosting 
candidate 

for its email requirements. 


Read Web Host Industry Interviews. (www.thewhir.com/interviews)

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 Copyright 2004 Web Host Industry Review, Inc. For more 
information, please contact us at http://thewhir.net.
87 River Street Toronto, Ontario M5A 3P4









 





 






 








 


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