August 28, 2004 LESSON 4: EMAIL... Presented by Mike Hepburn / http://clicks.aweber.com/z/ct/?KPQV2zefYar7lNlSh.xFkw
Dear Nelayan In the previous section, I discussed using autoresonders in conjunction with you*r ezine advertising. That's just one example of effective e*mail market*ing... Effective email marketing has nothing to do with spam, and everything to do with targeted mail*ing lists... By a targeted list, I'm talking about a list composed of people with one specific interest, such as "Internet marketing". The idea is to sen*d out regular (every 21 days is a good rule of thumb) offers that yo*u believe will be of interest, and of value to the recipients. A list composed of people with varying interests is all but useless. In the business of direct Internet marketing, you*r mailing list should be considered your most valuable assett. Let's say you have a list of 10,000 people that regularly receive you*r mail*ings - people that have grown to know and trust you. You've got a goldmine at your fingertips! With one simple mailing, if just 2% of the people on your list order a product or service featured in your mailing, you'll suddently have 200 orders to fulfill (and if it's a high commission affiliate product that you endorse, you won't even have to fulfill orders)! They'll order because they trust you, and because they know they'll be receiving a product of value... This applies to business in general - not just having success with mailing lists... Many web *sites sit dead in the water, and are eventually abandoned because site owners fail to recognize the "trust building" principle. Creating an aura of trust, professionalism, and credibility on your web site is absolutely critical. Do whatever you can to reflect credibility, and build trust with your prospective customers in every aspect of your offer, or you'll never reach your full potential. Your assignment: Ask yourself the following question and give some serious thought to the answer: What are yo*u doing to make your prospective customers trust you? Here are several ideas... Include testimonials throughout your site, make certain you offer a solid guarantee, sign up with a third party quality control sites such as i-cop.org, etc. to reassure your customers you're not just some "fly-by-night" operation ready to take their money and not deliver. I like to break mailing lists into two different groups - "prospect" lists and "customer" lists. Prospect lists are easier to compile, but have considerably less selling power than customer lists. If you don't currently have a customer base, start with a prospect list, and work on converting prospects into customers. As you begin fulfilling orders, you can compile your customer list along with your prospect list. The way to begin buiding a prospect list is with an "opt-*in" mailing list. You can promote your mailing in many of the same places you would your special link (web sites, online auctions, etc.) Offer a free report or eBook in exchange for signing up. The free information can be delivered via autoresponder. (Your email link doesn't have to be an autoresponder, but the easier you make it for people to receive your offer, the more success you'll have.) Here's an example of how you might prompt people to join your mailing list... ------------------------------------------- Receive the following eBook absol*utely fre*e (a $19.95 value) when you join our mailing list... "101 Power Internet Marketing Tips and Secrets!" To join and receive your free copy via email right away send a blank email to: [EMAIL PROTECTED] ------------------------------------------- There are other ways to build your prospect list, but none are as simple and effective as offering an irresistable free offer to people in exchange for receiving your mailings. The next step is deciding what type of mailing to send out. There is nothing wrong with sending out direct-response special offers, as long as these offers are of interest, and of value to recipients. But the most popular, and considered most effective, type of mailings on the Internet are ezines and online newsletters. Just a short, 2-3 page newsletter containing valuable information for you*r subscribers is all that's needed. Nothing fancy. Your newsletter might simply be serving the purpose of reminding people of your site. But it's also the perfect vehicle to promote "spec*ial off*ers", such as BizQuick. Your assignment: Subscribe to several ezines and newsletters (if you haven't already) and study them. Study content, formats and layouts, and how promotions and special offers are integrated into the mailings. When you're ready to start you*r *own newsletter, you can emulate the newsletters and ezines that appealed to you. So how do you mail out your ezine or newsletter? If you've got a relatively small list of subscribers, using a mail program like Eudora is fine. But as your list begins to grow, you'll want to use a "list hosting service" such as that provided by Aweber.com. In a sense, these services act as your personal administrative assistants. They automatically process requests to subscribe and unsubscribe from you*r publication, handle requests for general information about your newsletter, and perform the actual mailing out of issues to everyone on the subscription list. And they're available around the clock, seven days a week. Due to the nature of email marketing, no matter what yo*u do there's always a chance you'll recieve a complaint or two from peopl*e who have forgotten they "opted* in" to your list, etc. Follows these simple rules to help avoid complaints and claims of spamming being sent to you or your ISP. -If someone on your list requests to be removed, or sends a complaint for whatever reason, remove that person immediately. -Don't send email to people that aren't on your list! -At the top of your letter, remind people of why they're receiving your mailing (because they opted in). -Don't go for long periods of time without sending out a mailing. (21-30 days is normal.) -Send offers only to those that have, in some way, demonstrated an interest in the type of product or service you're presenting (i.e., send offers that relate to your free report/eBook). If a complaint should reach your ISP, demonstrate that the person complaining has opted in to your mailing list, and reassure your ISP that you'll be removing this person immediately. ISP's are reasonable, realizing that complaints are sometimes unavoidable, so don't let a single complaint worry you too much. Just do your absolute best to "make everyone happy". The bottom line: As you gain new customers and add them to your mailing list for future promotions, focus on keeping them as customers: Always be up front and honest, provide excellent customer service, and offer only top quality products. Following these simple tips will ensure your customers will return to you again and again for years to come. Presented by Mike Hepburn Written by Brian Winters http://clicks.aweber.com/z/ct/?hTUhEKP6bAGgbg3CzJvy.A Take Care Nelayan Thanks for your time Brought to you by: Mike Hepburn / Editor of The Quickiebiztips Network http://www.quickiebiztips.com mailto:[EMAIL PROTECTED] Phone: 1-888-758-7832 In Canada http://www.quickiebiztips.ca mailto:[EMAIL PROTECTED] Phone: 1-888-758-7832 Mail / USA Mike Hepburn Plus-Tech Specialty Printing Inc. 4506 Main St. Buffalo, New York 11623 Mail / Canada Mike Hepburn Plus-Tech Specialty Printing Inc. 643 Ossington Ave. Toronto, Canada M6G 3T6 To unsubscribe or change subscriber options visit: http://www.aweber.com/z/r/?TAxsbMxMtCwMzOyM7GwM ------------------------ Yahoo! Groups Sponsor --------------------~--> Make a clean sweep of pop-up ads. Yahoo! Companion Toolbar. Now with Pop-Up Blocker. Get it for free! http://us.click.yahoo.com/L5YrjA/eSIIAA/yQLSAA/BCfwlB/TM --------------------------------------------------------------------~-> Yahoo! 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