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------------------------------------------------ "Business Builders" series - Part 4. How to formulate your online brand business plan! ------------------------------------------------ Guest Article Set Goals for Your Next 12 Months I was really bad at this when I first started my business. And I've come to find out that MOST of my customers are making big mistakes in this area as well. You have to set goals for your online business. If you don't know where you're going, then how do you ever plan to get there. And for most people, they simply say they want to make good money and quit their job. That's not enough. Be more specific. What would you like your life to be like one year from now? How about 5 years from now? How about 20 years? Where would you like to live? How much do you want to earn each year? How would you like to spend your time? Do you want to travel...or stay home? Do you want more time to spend going to your kid's Little League games? Would you like to pay off your current home...or move to a nicer one? Would you like to work mornings so you can spend your afternoons at the golf course? What kind of car do you want to drive? How much do you plan to save each year? How much is in your bank account? How much do you give away to good works? In other words...paint a specific picture for your life. For your budding business...let's focus on your next 12 months. You should go further into the future to see your eventual goals first. Then, once you have figured that out, back up to 12 months from now. What is life going to be like 12 months from now? Sure, it won't be as grand as your eventual goals. And it probably won't include you being a multi-millionaire yet. But if you create a successful Internet business it can be quite a bit different from the lifestyle you're living today. Planning an Internet business for the next 20 years is next to impossible. The Internet changes at warp speed...and you have no idea what the Internet will even look like 5 years from now. So the easiest way to focus is to concentrate only on the next 12 months for your Internet business. How would you like to be living 12 months from now? --------------------------------------------------------------- Plan Your Monthly, Weekly and Daily Actions to Reach Your Goals Having a set of goals won't do you an ounce of good if you don't come up with a practical plan for reaching those goals. This is where many people turn their backs on "self-help" authors. You can have incredible goals, but if you don't take daily steps toward them, then you'll never realize them. Let's say for example that one of your goals is to earn a certain net profit per month from your Internet business 12 months from now. If expenses such as affiliate commissions, hosting, advertising, product delivery, etc. take up half your income, then you're really looking at having to make double that per month in gross profit. Earning $5,000 a month in net profit 12 months from now is not that big of a goal at all. If you put in a little time each day you shouldn't have much trouble reaching that point in 12 months. In fact, if you were to work hard, you should be able to get there a whole lot faster...or be earning a lot more money in this time frame. ---------------------------------------------------------------- Now we need to take that goal and figure out what steps you need to take to get there. What do you need to accomplish each month for the next twelve months to reach that goal? ---------------------------------------------------------------- If you're starting from scratch and want to focus on an information business, then your plan may look something like the below: Month One: Study potential niche markets. Find frustrations and wants not being fulfilled in the marketplace. Find out what the market's hot buttons are (the things that make them buy one product over another). Month Two: Decide on a product. Create a web site and work on the rough draft of a sales letter for your soon-to-be product. Start building a list of prospects in your chosen market. Month Three: Create your first product (usually an e-book or audio tape) and finish up the sales material for it. Make sure to refer people to affiliate links throughout. Sell it to your prospect list you've been building for the last month. Earn $200 net profit. Month Four: Test PPC search engine advertising & ezine advertising extensively for your new product offer. Write several articles for submission to ezines. See if you can increase the conversion rates with a different headline, price, or bonus. Earn $300 net profit. Month Five: Start an affiliate program. Create banners, solo ads, classified ads, endorsements, etc. Provide all the tools your new affiliates will need to promote the program. Earn $500 net profit. Month Six: Spend the month looking for top affiliates, ezine publishers, and e-book authors. Offer them increased commissions to be part of your program. Earn at least $1,000 net profit this month from their endorsements. Month Seven: Continue the process of looking for top affiliates this month. Your goal is to make bigger deals and get in larger publications. Earn $2,000 net profit this month. Month Eight: Start working on your first backend product. You should have begun to receive feedback on this product. Look through emails you've received and find other frustrations your customers are coming up against. Use this material for your second product. Continue to earn $2,000 net profit from your first product. Month Nine: Keep promoting your first product and finding new affiliates. At the same time complete your new product and sales piece. Your goal is to be able to earn the same income of $2,000 net profit even though your attention is on a new product. Month Ten: Offer this second product to your prospect and customer list. Plug it into your current affiliate program. Send out emails to all of your affiliates to promote this product also. Your goal is $5,000 in net profit this month from the two products. Month Eleven: Prepare a complete email follow-up system for both products. Have any customer who buys one immediately start receiving information on the other one. Start testing advanced forms of marketing such as banners, co-registrations, postcards, etc. Your goal this month is $3,000 in net profit because of increased ad expenses...BUT to find another completed automated advertising income source. Month Twelve: Continue all of the working advertising such as ezines, PPC search engines, and anything else proven to work. Continually motivate your affiliates. Start planning for your third related product in this market. Your goal is $5,000 net profit from mostly automated sources. ------------------------------------------------------- The Next Step is to Break Up Your Plan Into Daily Tasks ------------------------------------------------------- As you can see from the above, this is not a complete diary or plan for you. It is a basic outline of a 12 month goal. Then what you would do is break up the months and separate them up into weekly goals. What do you want to accomplish each week in your online business to reach your monthly goals? Once you have weekly goals, then break them up into short daily tasks you need to accomplish each day to reach your goals. I've proven it to myself again and again. Even though I know how to make good money using Internet marketing for any product or service, I will still accomplish at least twice as much each week when I've written down my goals. I even break my weekly goals down into daily tasks. Then I examine how much I've accomplished at the end of each day to prepare a quick task list for the next day. This definitely wouldn't be considered advanced time management by any means. It's just a simple way I do things for maximum effectiveness in my business...and it causes many people to ask how I can accomplish so much in the little amount of time I work. Whenever I don't plan like the above, I end up wasting too much precious time checking emails 10 times a day or reading unimportant web sites. I'll lose 2 to 3 hours without even noticing when I'm not focused in my daily plans. -------------------------------------------------------- Caution: Most people will overestimate how much they can accomplish in a week, and underestimate how much they'll accomplish in a year. I've had a lot of people tell me they have to make $10,000 by next week. -------------------------------------------------------- When I ask about assets, they don't have a product, a web site, a list, or any relationships with people who do have those things. If you have an irresistible product and sales letter, then you could potentially do it through a relationship with a list owner. If you own an email list, then it's easy to create that kind of overnight money with the right product. If you have strong relationships with other marketers, then you could combine list owners with product owners and do it without any hard asset. The only problem is that these relationships take time to build...and the biggest windfall profits almost always occur once you've proven yourself to these people time and time again. Yet some people actually believe they can earn $10,000 with a few hours or work...with no contacts or assets...and no experience whatsoever. If it was that easy, everybody would be doing it. Yet those same people have trouble believing a plan like the one I laid out above. They're so busy looking for the quick buck that they can't see long-term residual income from taking the right steps. They don't believe they can do everything above! Well, guess what? You can do it...if you break up your large plan and goals into smaller monthly, weekly, and daily tasks. Even if you only have a few hours a week to work, you can still do the above. You can still follow the plan. Just plan a couple of little tasks to accomplish each day. Then force yourself to do them regardless of how you feel that day. Just do it every day...and within 12 months you could own your own automatic Internet money machine. Terry Dean can be contacted at http://bizpromo.com Our product called "Instant Internet Income Streams For Ordinary People" contains a quick start business plan. Use this link to read more: http://netblueprint101.com/incomestreams/gar1.html --------------------------------------------------------- Don't forget - You're another step closer to the best selling e-book that I am giving away after Part 5 of "Business Builders". You'll get the link by email, and will have immediate access to research that will save you hours of frustration, as well as giving you a super charged start to building your brand online. ---------------------------------------------------------- To Your Online Success , Les Sheppard. Blueprint is the publication of Netblueprint101.com 2003. 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