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REALITY CHECK: EPHRAIM SCHWARTZ                 http://www.infoworld.com
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Tuesday, September 7, 2004

MODIFYING MANAGEMENT BEHAVIOR

By Ephraim Schwartz

Posted September 03, 2004 3:00 PM Pacific Time

Would a half-day management training seminar have made a better boss of
Ebenezer Scrooge? You and Bob Cratchit already know the answer; Ebenezer
needed a more personal approach to turn him around. Dickens understood
that. And now, just 161 years later, using personal coaches to modify
behavior is all the rage in the enterprise.

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A great many companies are looking at extremely high turnover rates for
their C-level executives, whose bad behavior is often the reason for
that turnover. In any 18-month period, 50 percent of Fortune 1000 CEOs
will be fired or asked to resign. Likewise, the average CTO at a Fortune
500 company lasts about 24 months, according to Ted Bililies, partner at
executive performance and assessment company ghSmart.

Companies such as ghSmart and Marshall Goldsmith Partners use coaching
to modify bad-girl or bad-boy behavior among executives. A manager might
need anywhere from three to 12 meetings with a coach, depending on how
hard a case they are. Over time, coaches help managers acknowledge
weaknesses and develope new, more successful behaviors.

According to Bililies, the problem is that CTOs rarely get feedback on
their performance because in the technology world, reviews are a rare
thing.

"If you want the unvarnished truth, tell HR to go to six people and ask
for an anonymous opinion of your management skills," says Bililies,
adding that this one act might save an executive's job. He tells me that
in 20 years of working with C-level execs, he's learned that
communication is the Achilles' heel of CTOs.

"Basically, CTOs are introverts," Bililies says. Preoccupied with
technology, a CTO's people skills often amount to, "I told you the right
answer, so why don't you do it?" CTOs want to be the smartest person in
the room. They are infamous for being condescending and using knowledge
as power to make others, even CEOs, feel inadequate. And that, says
Bililies, is a recipe for disaster.

"If you want to derail as a CTO, just make the CEO feel like a ninny,"
Dililies explains.

Successful management skills have nothing to do with IQ. Emotional
intelligence is the key -- understanding how to work with people, how to
identify those with the most influence in an organization, and how to
build relationships.

"Unsuccessful CTOs think all they need is the right answer and that will
get them the brass ring," Bililies says. "It almost never does."

Good CTOs know the strengths and weaknesses of their subordinates; in
other words, they put an emphasis on fostering development.

IT professionals often operate as individual contributors. Getting them
to position others for success is counterintuitive. That's why in the
past five to 10 years the idea that you can send someone off for a day
to "learn something" has been debunked. Two months later, those
employees will be back to their old ways, Bililies says.

There are lots of technology geniuses out there, but not all of them get
to start their own companies. When those employees' poor executive
skills become HR liabilities -- inappropriate corporate behavior might
be the diplomatic way of putting it -- nothing can save them.

Let's hope the profile I've described doesn't fit you or anyone you have
to work with. If it does, don't take it personally; send in the coach.
Just don't send me e-mails that say, "Bah, humbug!"

Ephraim Schwartz is an editor at large at InfoWorld.


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