NETWORK WORLD NEWSLETTER: JOANIE WEXLER ON WIRELESS IN THE 
ENTERPRISE
09/08/04
Today's focus:  MMS takes interoperability step

Dear [EMAIL PROTECTED],

In this issue:

* Interoperability key for MMS success
* Links related to Wireless in the Enterprise
* Featured reader resource
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Today's focus:  MMS takes interoperability step

By Joanie Wexler

It's difficult to decide whether to laud the recent announcement 
by AT&T Wireless and Cingular Wireless that their respective 
Multimedia Messaging Services are now interoperable - or to be 
stunned that, so close to the wrap-up of their merger, it was 
not a fait accompli until now.

The MMS interoperability announcement means MMS customers of 
each carrier can now exchange multimedia messages with users on 
the other carrier's network, too. These are messages that might 
include text, photos, animated graphics, voicemail, music and 
video clips.

Common industry wisdom says this move is kind of a no-brainer 
since, soon, the two networks should theoretically be one, and 
it won't do for services from one entity to not work with one 
another.

On the other hand, MMS inter-network interoperability remains 
rare, so hopefully the move will inspire interoperability moves 
elsewhere among competing carriers.

As the industry learned with Short Message Service (SMS), MMS, 
too, will require interoperability among different carrier 
networks to become commonly used. Would you only want to call 
someone who happened to use the same phone company you did? 
Would you only wish to e-mail someone who used the same ISP that 
you did?

The pokiness with which the cellular carriers in general have 
offered interoperability among their networks, particularly for 
data services, begs the question: Are they not interested in the 
potentially higher revenue that these value-added services might 
bring? Or is the issue one of bandwidth constraints and 
potentially cannibalizing their secure voice revenue?

Voice is the moneymaker for cellular carriers. Wireless veteran 
and consultant Andy Seybold told a recent meeting of Silicon 
Valley's Wireless Communications Alliance that no data-only 
wireless service other than paging has ever made money.

The build-outs of 2.5G and 3G networks were initially intended 
to add increasing numbers of voice callers to the cellular 
infrastructure. If we gobble up too much bandwidth using 
highfalutin' data and multimedia services, perhaps the carriers 
figure that the "can you hear me now?" guy will no longer be 
able to get anyone to answer.

RELATED EDITORIAL LINKS

Cingular touts mobile e-mail services
Network World, 08/09/04
http://www.nwfusion.com/news/2004/080904cingular.html

Verizon launches Bluetooth phone
Network World
http://napps.nwfusion.com/weblogs/cool/archives/005962.html

WISP outlook dark, guru Andy Seybold says
Network World Wireless in the Enterprise Newsletter, 08/23/04
http://www.nwfusion.com/nlwir570

FCC mobile spam rule doesn't cover some SMS
IDG News Service, 08/13/04
http://www.nwfusion.com/news/2004/0813fccmobil.html
_______________________________________________________________
To contact: Joanie Wexler

Joanie Wexler is an independent networking technology 
writer/editor in California's Silicon Valley who has spent most 
of her career analyzing trends and news in the computer 
networking industry. She welcomes your comments on the articles 
published in this newsletter, as well as your ideas for future 
article topics. Reach her at <mailto:[EMAIL PROTECTED]>.
_______________________________________________________________
This newsletter is sponsored by Xerox 
Want to learn the key steps to building a document output 
strategy that will enhance productivity and reduce costs for 
your organization? 

Start by downloading Xerox's white paper, Optimizing Document 
Output ROI. See how Xerox's solutions can help you manage 
devices, reduce costs and even boost productivity. 
http://www.fattail.com/redir/redirect.asp?CID=80880
_______________________________________________________________
ARCHIVE LINKS

Archive of the Wireless newsletter:
http://www.nwfusion.com/newsletters/wireless/index.html

Wireless research center
Latest wireless news, analysis and resource links
http://www.nwfusion.com/topics/wireless.html
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