Tahiti in a Bottle
Health Sciences Institute e-Alert
September 09, 2004
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Dear Reader,
So... what�s the deal with Noni juice?
That�s what an HSI member named Chung-On wants to know. He writes:
�Lately, I have heard a lot about the miracle Noni juice can do to
heal all kind of illness and promote health. (They say) Noni juice can
help diabetes, sleeplessness, joint pain, skin, heart disease, and
many other illness. Can this Noni really provide that kind of medical
miracle??? Hope you could bring some insight about this juice.�
Chung-On is doing exactly the right thing that all of us should do
when presented with a list of the wonderful benefits that a product
can provide: Ask questions and do some research.
The problem with Noni juice, however, is that unraveling the myths
from the facts among the tangles of marketing hype can be daunting.
But it may be well worth it, because Noni juice has been shown to
provide some very useful health benefits.
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Minus and plus
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Let�s start by getting the one big negative out of the way.
Over the past few years, Noni juice has been very aggressively
promoted through multilevel marketing (MLM). This marketing technique
recruits customers to become sales representatives, who are then
encouraged to recruit new customers to become sales reps, and so on.
Needless to say, many people are put off by this type of sales
practice, especially because it often uses e-mail spamming as a
recruiting tool.
But you can find companies that sell Noni juice the old fashioned way
� without strings attached. So once you get past the MLM situation,
Noni�s potential benefits abound.
We first told you about Noni juice in the July 1997 HSI Members Alert.
In that issue, Betty Kamen, Ph.D., noted that the Noni plant has been
used to treat health conditions for many centuries in Hawaii and
Tahiti. Medical literature and lore from these and other Pacific
islands chronicle many accounts of Noni's virtues � reports that range
from the anecdotal to the scientific.
In addition, research has shown that Noni may be effective in
addressing problems associated with diabetes, hypertension, arthritis,
vision problems, gastric ulcers and carpal tunnel syndrome, to name
just a few. Some of these benefits can be explained by several
specific actions, observed in laboratory tests: Noni appears to have a
stimulating effect on muscles, anti-microbial activity, as well as
pain-relieving and tranquilizing properties.
Dr. Kamen writes: �Searching the medical literature, I was surprised
to find reports from pockets of the world other than the South Sea
islands. In India, Java, and Africa, different parts of the plant are
used for various medical applications. The fruit, for example,
relieves diarrhea; the bark mitigates stomach complaints; the flower
is good for conjunctivitis. In the Caribbean, the leaves are poulticed
on wounds and rheumatic joints, and are applied on the head to relieve
pain. In Guam, the juice is squeezed from the flowers and applied to
sore eyes; the fruit pulp is used as an insecticidal shampoo.
�For prevention, Noni is taken once a day, preferably between meals,
with amounts varying depending on the product. Polynesian folk
tradition dictates that Noni be taken at a restful or peaceful time of
day.�
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The cancer question
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One of those who found the marketing of Noni juice by MLMs to be
unbecoming was HSI Panelist Jon Barron who admits that at first he
dismissed MLM testimonials about Noni benefits. But Jon describes his
reaction as �shocked� when he had a chance to examine the nutrients in
Noni juice, which he now describes as a �serious cancer treatment.�
But even though he�s enthusiastic about Noni, Jon has not become a
distributor, to avoid bias in his judgment.
In addition to his Baseline of Health web site (jonbarron.org), Jon
also maintains a site called Cancer Tutor (cancertutor.com),
specifically devoted to sharing information about alternative cancer
treatments. Here are three important points that Jon makes about Noni
juice on his Cancer Tutor site:
* Noni juice stimulates the production of nitric oxide, which may be
the key to its health benefits. In addition to helping regulate blood
circulation and the functions of major organs (including the brain),
scientists have discovered that nitric oxide also boosts immune
response and reduces tumor growth.
* Jon writes: �Dosage is critical. Based on my readings 32 ounces a
day, as a minimum, is required for a person with active cancer.
Because it is so expensive, after you are in remission you will
probably want to greatly reduce the dosage and use other treatment
plans to sustain your remission.�
* The most effective Noni juice is manufactured from multiple parts of
the Noni tree, not just the fruit. It�s also important for a Noni
juice product to be cold-processed, not pasteurized (a heat process),
with no preservatives or sugar added. Quality can vary dramatically
from one brand to another, so this should be considered a �buyer
beware� market.
I would strongly encourage anyone who�s interested in using Noni juice
in a fight against cancer to read more details about Noni and other
alternative treatments on Jon�s Cancer Tutor site. Then � after doing
some research � talk to your doctor or health care practitioner about
using Noni juice as part of your cancer protocol.
And if you�ve already used Noni juice to address cancer or any other
health problem, please drop us a line so I can share your experience
with other HSI members.
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...and another thing
I don�t want to make anyone uncomfortable, but I�d like to share
something personal.
I recently received a letter from my pharmacist. Well, it wasn�t
exactly from my pharmacist. It was from the Senior Vice President of
Pharmacy Operations for Rite Aid Pharmacy, Philip Keough, R.Ph. And
even though the letter has a $20-off coupon attached, it�s very
personal because at the head of the letter are printed these words:
�We haven�t seen you lately at Rite Aid. And we take that personally.�
Ouch! I felt awful. Clearly Philip was hurt and confused. And I could
understand why. I�d shown up one day, had a prescription filled, and
then... nothing. I don�t call. I don�t write. Obviously everyone over
at Rite Aid has been wondering, �Was it us? Did we say something
wrong? Did we do something to drive Jenny away?�
This letter really brought home just how much they missed me. But it
wasn�t the generous coupon (good until 9/16/04), and it wasn�t the
offer to match any of their competitors� prices; it was the promise
that I, Jenny Thompson, could personally make use of their
�state-of-the-art satellite link�.
I didn�t even know they HAD a satellite!
As you can imagine, this changes everything. Because the next time I
need to fill a prescription, the first question that will come to mind
is this one: Which pharmacy chain has put a satellite at my personal
disposal?
What can I say? I�m touched. But I have to admit that I�m not sure
exactly how to respond to Philip�s very personal letter, because I�m
afraid I�ll embarrass myself by just blurting it out: You had me at
hello. You had me at hello.
To Your Good Health,
Jenny Thompson
Health Sciences Institute
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Now, doing something good for your heart just got easier. To learn
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Sources:
�Noni Juice Treatment For Cancer� Jon Barron, Cancer Tutor,
cancertutor.com/cancer/noni.html
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