Beyond The News -- A Daily Commentary From Salem Communications

September 14, 2004

Misunderestimating the New Media
--Terry Eastland


You've heard about the old media and the new. The old media are the New York Times, 
CBS, Newsweek and Time. The new include Fox News Channel, Rush Limbaugh, Hugh Hewitt 
and the blogosphere. You'd think a presidential candidate would understand their 
significance. Yet John Kerry doesn't, or at least he didn't until he was rammed by 
that Swift Boat story that sped through the new media but was ignored by the old.

The Washington Post reports that Kerry and his staff miscalculated how the story could 
move through cable news and thought the story would blow over. A story's not 
legitimate, apparently, unless it's in the New York Times. The Post writes that one 
Kerry friend says the candidate focuses on more traditional news outlets and lacks a 
sophisticated understanding of modern media. "You would think he would have recognized 
this five years ago," he said. Post-Kerry no candidate will fail to do that.


Terry Eastland is the publisher of The Weekly Standard. 
(http://www.weeklystandard.com/)

Read Terry Eastland's latest column at The Dallas Morning News. 
(http://www.dallasnews.com/s/dws/dn/opinion/viewpoints/stories/082904dnedieastland.c08e403b.html)


Additional Resources:
Dan Rather's Blunder: The Day Old Media Died? [The Washington Dispatch] 
(http://www.washingtondispatch.com/opinion/printer_10053.shtml)

Copyright 2004 Beyond The News(TM)

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