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In This Edition
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Sept. 16, 2004
Tools You Can Use:
-- Dollars from Downloads
-- Web Campaigns
-- The Value of Speed
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Dollars from Downloads
Music publishers aren't the only ones who can make money offering
digital downloads. Anyone who sells information that can be digitized
can do the same, if they're not already. Building a system to automate
the sale of digital files can reduce costs and increase sales. But how
much would the system cost, and would it pay for itself in your
particular situation? Find out using this tool from Baseline's Premium
Tool Library.
http://eletters.baselinemag.com/zd1/cts?d=77-151-2-1-127070-17140-1
Question: Have a question about whether digital downloads make sense or
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Web Campaigns
There are big differences between a Web site selling a presidential
candidate and one selling shampoo. Well, little differences, anyway.
But a lot of the costs are the same and, more importantly, so are a lot
of the cost justifications. What lessons can you learn from political
sites? This tool from Baseline's Premium Tool Library can show you.
http://eletters.baselinemag.com/zd1/cts?d=77-151-2-1-127070-17143-1
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The Value of Speed
Sure, it's important to keep applications performing fast enough to
keep workers happy. But is it worth investing in another large-scale
piece of software just to make sure which applications are up to speed
and which are dragging? This tool from Baseline's Premium Tool Library
can help you decide.
http://eletters.baselinemag.com/zd1/cts?d=77-151-2-1-127070-17146-1
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