NETWORK WORLD NEWSLETTER: MARK GIBBS ON WEB APPLICATIONS
09/20/04
Today's focus:  Delivering sophisticated apps to SMBs

Dear [EMAIL PROTECTED],

In this issue:

* Smart Online SMB services
* Links related to Web Applications
* Featured reader resource
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Today's focus:  Delivering sophisticated apps to SMBs

By Mark Gibbs

An interesting consequence of application service providers is 
how they can deliver sophisticated products to smaller companies 
that would not normally have access to the applications or to 
such a wide range of offerings.

The reasons are obvious: A small company can't afford to 
purchase all of the applications it might need and certainly 
can't afford the time and cost to learn how to install, 
configure, and run them let alone the staff to maintain them.

What is also interesting is how ASPs focusing on the small and 
midsize business (SMB) market have expanded their offerings. The 
result is that an SMB can now expect to find products and 
services that will take them from cradle to profitability.

One of the dominant ASPs in this market is Smart Online (see 
editorial links below), which has just announced a significant 
deal with publishers Inc.com and FastCompany.com. The deal makes 
Smart's Web-based applications available to the publishing 
companies' subscribers.

Smart's offerings of "inspiration, competitive tools and 
practical resources" include researching and writing business 
plans, incorporating, preparing personnel policies, applying for 
loans, drafting leases for office space and equipment, and 
establishing retirement plans.

Smart's products are impressive not only in the breadth of 
topics and services covered and how well they have been 
engineered but also in how well they have been marketed - a 
killer Web application can only become so with the right 
business development and sales strategies behind it.

Subscription pricing of $30 per month includes Business Plan, 
Marketing Plan, Policy Manual, Government Forms, Business Forms, 
Business Letters, Job Description, Business Loan Application, 
Market Research, Landlord/Tenant Laws, Financial Calculators, 
Reference Library, Finance, Personnel & Legal Guides, and Expert 
Assistance.

Individually the Business Plan is priced at $50, the Marketing 
Plan $80, the Policy Manual $100, Government Forms $10, Business 
Forms including Business Letters $30 per 30 days. Incorporation 
services start at $130 and a number of products are also 
available on CD ROM.

RELATED EDITORIAL LINKS

Smart Online
http://www.smartonline.com/

Inc.com
http://www.inc.com/

FastCompany.com
http://www.fastcompany.com/

Smart's "Write a Professional Business Plan"
http://www.smartonline.com/servlets/syngen/navigation/busplan_c/

Smart Online pricing
http://www.smartonline.com/servlets/syngen/navigation/prices_c/
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To contact: Mark Gibbs

Mark Gibbs is a consultant, author, journalist, and columnist 
and he writes the weekly Backspin and Gearhead columns in 
Network World. We'll spare you the rest of the bio but if you 
want to know more, go to <http://www.gibbs.com/mgbio>. Contact 
him at <mailto:[EMAIL PROTECTED]>
_______________________________________________________________
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ARCHIVE LINKS

Archive of the Web Applications newsletter:
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The Shifting Paradigm and Business Value of Effective IT Asset 
Management 

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strategies to meet key objectives.  Join our exclusive webcast, 
"Tackling the Business Challenge of IT Asset Management," to 
explore the asset management challenge. 
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FEATURED READER RESOURCE
ACCESS NW'S IN-DEPTH REPORT ON: BLADE SERVERS

Available now is Network World's Technology Insider on: Blade 
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