Title: Early To Rise
The Internet's Most Popular Wealth, Health and Wisdom EZine
www.earlytorise.com
Wednesday October 13, 2004
Message #1235

"Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second-rate work."
David Ogilvy

  • A simple formula for figuring out how much of your money should be in stocks
  • The best exercise is also the easiest and cheapest.
  • A little trick to help you make big decisions
  • How to make your employees despise you -- and why you sometimes should
  • The connection between your brain and your breathing
  • What is "calisthenics"?

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Wealth

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Health

A Very Simple Way to Build Strength

Doing old-fashioned calisthenics (see "Word to the Wise," below) -- light exercise using your body, not weights or other equipment -- is still the safest and most beneficial way to build strength and develop muscle tone, according to Dr. Al Sears, editor of the newsletter "Health Confidential for Men". And talk about convenience! You can do basic calisthenics (sit-ups, for example) at home, in the office, or on the road.

 

Wisdom

When You Have to Make an Important Decision, Don't Leave It (Entirely) to Chance

The Situation: You've done all the analysis and narrowed your options to two courses of action. Both have strengths and weaknesses, risks and rewards. You can't make up your mind.

The Solution: Flip a coin or put each option on one side of an index card and flip it.

The Secret: Pay attention to how you feel about the winner. Are you relieved? Disappointed? That feeling represents your intuition -- which has been overwhelmed by all the heavy analysis you've been doing.

Action to Take: Follow your intuition, not chance.

 
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· Heart attack risk plummets 300% when men eat more red meat.

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Today's Message

Do All Your Employees Like You All the Time? That's Bad!
by Michael Masterson

I like it when my employees seem to like me, but I don't allow myself to seek their approval. And you shouldn't either.

What's the purpose of your business? To service your customer, right?

The fundamental relationship in business is not between employer and employee, but between the business and the customer. It is that relationship that creates the revenues that everyone -- employers and employees -- enjoys.

Seen from this perspective, it's clear that employers and their employees are on the same side. Their job is the same: to create products and services that are useful and pleasing to the customers.

What is the best way to do that?

By constantly improving those products and services. And how do you do that? By setting high standards which, once attained, are raised again.

Some employees don't like high standards, because they create a lot of work -- especially the kind of work that nobody likes: the do-it-over-again kind.

Let's say you are the publisher of a sports magazine. You have to put together 70 pages of editorial every month by a very definite date. To get that accomplished, you create a schedule of a dozen deadlines -- giving every writer of every essay ample time to submit his drafts, have them edited, revise them, and then make final submissions.

What do you do if -- 24 hours before the deadline -- half of the articles are good but not great? Do you accept what you have as "good enough for now" and send out a memo suggesting ways to make things go better next time? Or do you call everybody in at 4:30 p.m. and tell them that if they want to keep their jobs they have to work till midnight?

And if you are tough enough to take that "unreasonable" stance, what do you say to your top editor who tells you he has an anniversary date with his wife and children?

Setting high standards will make you a somewhat disliked boss/leader. Enforcing high standards will make you positively despised.

Don't tell me that it is possible to create a system in which products and services can be constantly improved without some stress and strain on your employees. If you believe that kind of thing, you are either a teacher, a consultant, or unemployed.

In the real world, getting from good to great requires extraordinary effort. It demands more time than you want, more energy than you have, and more cooperation than any normal person can be expected to contribute.

That's if you want high standards. If you are willing to settle for the merely good -- for what you have achieved already -- then you can indeed provide a relatively stress-free environment for everyone. But your business will eventually stagnate if you do. Because while your products and services may be extraordinary now, your competitors will eventually catch up and exceed you. The only way to counter that, and stay ahead, is to demand better and better quality.

I've just returned from a really sensational group conference for AWAI (our sister company) and ETR readers. Everyone on the staff pitched in and did a terrific job. Conference attendees were very, very pleased. Although I'm sure we'll get the best ratings we've ever gotten, I'm equally sure that we need to make next year's conference even better.

Because what was great this year will be nearly very good next. And what's very good next year will be merely good the year after. Giving our customers a great conference pleases them . . . and that's good. But it also raises their expectations for next year.

That's inevitable and it's good. Because next year, the conference will be even better.

So I'm going to thank everybody for all their good ideas and hard work. And then I'm going to ask them to do better next time. I hope I can say it in some way that doesn't make them despise me. But I can't be afraid to raise that bar.

As I say, our customers will raise the bar even if we don't. The leader's job is to raise the bar before the customers do.

 

Today's Action Plan

It's no fun to ask for more when someone who's been working very hard is already doing a great job. But that's your job as a leader. Think about the best thing your company does. Then figure out at least one way you can do that better. Figure it out and make it a team goal. If you don't raise the standard today, it will be raised for you tomorrow.

 
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It's Good To Know

Take a Deep Breath and Increase Your Learning Power

The human brain makes up only 2% of our body weight -- yet it consumes 20% of the oxygen we take in. You can actually increase your learning power by first taking a few minutes to relax and breathe deeply. (It's not a coincidence that the word "inspired" comes from a Latin word that means "to breathe in.")

(Source: "Accelerated Learning Techniques," a program by Brian Tracy and Colin Rose http://www.briantracy.com/r.asp?LID=1907)

 

Word to the Wise

"Calisthenics" (kal-is-THEN-iks) is light exercise designed to promote general fitness.

Example (as used in today's Health article, above): " Doing old-fashioned calisthenics -- light exercise using your body, not weights or other equipment -- is still the safest and most beneficial way to build strength and develop muscle tone, according to to Dr. Al Sears, editor of the newsletter "Health Confidential for Men".


Michael Masterson
Copyright ETR, LLC, 2004

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