NETWORK WORLD NEWSLETTER: DAVE KEARNS ON IDENTITY MANAGEMENT
10/13/04
Today's focus:  Introducing EPOK

Dear [EMAIL PROTECTED],

In this issue:

* EPOK allows owners of data to share in its use
* Links related to Identity Management
* Featured reader resource
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Today's focus:  Introducing EPOK

By Dave Kearns

Not everyone wanted to talk about Netegrity and Computer 
Associates last week. I did hold two conversations with identity 
management execs who not only had a fascinating business story 
to tell, but were interesting in their own right.

Karen Wendel, CEO of Identrus, once fell into a piranha-infested 
river. Ayman Hariri, CEO of EPOK, isn't even the best-known 
member of his family - his father is Prime Minister of Lebanon. 
As I said, fascinating personal stories. But today we'll 
concentrate on the business message.

Hariri was actually raised mostly in France and came to the U.S. 
to study at Georgetown University. He stayed in the DC area 
after school and continued to be fascinated by the great strides 
technology, especially identity technology, was taking. So he 
along with partner Scott Birnbaum founded EPOK, which bills 
itself as the leading purveyor of Identity Rights Management 
(IRM) systems.

While that does seem like a marketing attempt to cash in on two 
"buzzwords" - identity management and Digital Rights Management 
(DRM) - EPOK was using the phrase before the recording industry 
began its crackdown on downloadable music. But there are 
similarities.

In a nutshell, EPOK's products allow someone who "owns" data 
(typically identity or personalization data) to enable others to 
share in its use. A small, easily understood example is the 
Dynamic Address Book.

Say I have lots of information in my address book but I'm never 
sure how up-to-date it is. Services such as Plaxo are annoying, 
intrusive and spam-like (see Paul McNamara's column at 
<http://www.nwfusion.com/columnists/2003/1208buzz.html> if you 
aren't familiar with Plaxo). EPOK's method is non-intrusive and 
fine grained. Not only does the information update 
automatically, only that information intended for that user gets 
updated. If I've given you the right to know my cell phone 
number, then your record of it is automatically updated whenever 
the number changes. But if I haven't granted you that right, 
then you'll never know I even have a cell phone.

That's a very simplified explanation of the simplest of EPOK's 
technologies. Visit its Web site ( <http://www.epok.net/> ) to 
learn more. See why the government of Dubai chose EPOK to 
implement its automated entry and exit system, paving the way 
for a visa-less travel experience. With the U.S. and EU (as well 
as some other countries) interested in both increased security 
for entry as well as a need to decrease the amount of time spent 
standing in line at airports, EPOK has some ideas and programs 
which should be of interest.

Identrus' Wendel also had ideas about identity and security, but 
her focus is on safeguarding your money. We'll look at that 
discussion in the next issue.
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To contact: Dave Kearns

Dave Kearns is a writer and consultant in Silicon Valley. He's 
written a number of books including the (sadly) now out of print 
"Peter Norton's Complete Guide to Networks." His musings can be 
found at Virtual Quill <http://www.vquill.com/>.

Kearns is the author of three Network World Newsletters: Windows 
Networking Tips, Novell NetWare Tips, and Identity Management. 
Comments about these newsletters should be sent to him at these 

respective addresses: <mailto:[EMAIL PROTECTED]>, 
<mailto:[EMAIL PROTECTED]>, <mailto:[EMAIL PROTECTED]>.

Kearns provides content services to network vendors: books, 
manuals, white papers, lectures and seminars, marketing, 
technical marketing and support documents. Virtual Quill 
provides "words to sell by..." Find out more by e-mail at 
<mailto:[EMAIL PROTECTED]> 
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ARCHIVE LINKS

Breaking identity management news from Network World, updated 
daily: http://www.nwfusion.com/topics/directories.html

Archive of the Identity Management newsletter:
http://www.nwfusion.com/newsletters/dir/index.html
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