T H E    N O T A R Y   N E W S

Published by Victoria Ring, CNSA
http://www.50statenotary.com
http://www.bankruptcybook.net
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Missed an issue? Read all past issues at http://www.50statenotary.com/ezine/ 
You can also read this issue online at http://www.50statenotary.com/ezine/issue59.html
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ISSUE 59 � November 5, 2004

IN THIS ISSUE:

** Guidelines in Setting Prices for Your Business
** Emails and Questions from Notaries
** Update on My Homemade Business Book
** Rate this Ezine
** Bible Verse of the Week
** Resource Links for Notary Signing Agents

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GUIDELINES IN SETTING PRICES FOR
YOUR BUSINESS

If you wanted to hire a company to put a roof on your house, what is the first thing 
you would do?  You would probably call around to different roofing companies and get 
estimates on the price.  Let�s say ABC Roofers quotes you a price of $2,500 but Joe 
Brown Roofing quotes you a price of $150.  Would you immediately hire Joe Brown?  Of 
course not.  You would want to compare the services and the quality of the job before 
you hired Joe Brown since his price is so much lower than ABC Roofers.

Roofing companies (among millions of other types of businesses) are examples of 
service businesses.  An independent notary signing agent is also a service business.  
Since all service businesses are similar in price structuring, we can learn from them. 
 How then does the roofing company determine their prices?  They start by adding up 
the cost for supplies and the time it takes to complete the job.  Notaries should 
therefore do the same.

In order to set prices for your notary service business, you need to calculate the 
overhead costs involved in completing a document signing.  Here are a few costs to 
consider:

Automobile and Travel Costs --  If your vehicle gets 30 miles per gallon it will cost 
you about $2 for one gallon of gas to drive to a signing 15 miles one way and back.  
As a notary, you know what counties you cover and the approximate mileage it would 
take to travel to the average signing appointment and back.  In addition to the cost 
for gasoline, you will also have wear and tear on your car.  I always add a minimum of 
$5 to allow for this expense to every job, but you will have to determine this cost 
for your vehicle.

Office Supplies � If you are printing e-docs and performing other functions you will 
need to purchase legal and letter size paper, buy toner cartridges for your laser 
printer and pay for the cost to have your laser printer and fax machine cleaned and 
maintained.  Additionally, if you use other office supplies such as �Sign Here� 
stickers or street maps, etc. these costs should all be factored into your overhead 
costs.

Time � How long does it take to complete the average signing?  This time should 
include receiving the documents, printing them out, traveling to and from the signing 
appointment, the time spent faxing back confirmation documents and the time it takes 
to drive to the Fed-X overnight drop box.

For example sake, let�s say that it takes you 2 hours to complete an entire signing 
from start to finish.  Now you need to determine your hourly wage to pay yourself for 
this time.  Most service businesses in the Midwest charge from $30 to $150 per hour 
depending on the level of expertise.  So if you pay yourself $30 per hour, a two-hour 
signing appointment should never pay less than $60.  If you accept anything less than 
that � you are paying people to do business with you.  Or, if you wish to pay yourself 
$50 per hour, you would not accept a signing assignment for less than $100.

Your Profit --  You also need to factor in a profit for your business that is 
reinvested back into the business for advertising, marketing and operational costs. If 
you fail to do this, your business will fail because it has no operating capital to 
keep it functioning.

The point of this article is to make you think for yourself.  Be independent.  Do not 
ask other people to set prices for your business.  Everyone lives and operates under a 
different set of circumstances.  Every notary has different overhead expenses and 
every one pays themselves on a different hourly rate scale.  You should not ask others 
to make these important business decisions for you.  Instead � think for yourself.  
Sit down and figure up your own overhead expenses and set your prices accordingly.

But what should you do if you set your prices at $150 per signing and the companies 
refuse to pay that?  This is the subject I will cover in next week�s issue of The 
Notary News.  Be sure to look for it in Issue 60.

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EMAILS AND QUESTIONS FROM NOTARIES

Dear Victoria.  I am faxing a copy of my insurance license because I do not qualify 
for the NSA Certification in my state. Does this allow me to use the NSA logo on my 
notary web page in the 50 State Nationwide Notary Directory?

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RESPONSE FROM VICTORIA RING

The Certified Notary Signing Agent logo can only be placed on notary web pages when 
the notary has passed the certification test from the National Notary Association. If 
the certification is not available in your state you cannot use the logo.  Doing so 
would be fraudulent since you have not been issued a certification by the NNA � which 
is why we require a copy of the certification certificate before adding it to the 
directory.

Within the next few weeks I plan to re-design the directory so that Certified NSA�s 
listed in the Nationwide Notary Directory have better recognition.  I also will be 
adding the option for a �Sponsored� Listing which places your name at the top of the 
list for maximum exposure to the mortgage, title and signing companies.  As most of 
you know, California and Florida are large states and the list of notaries for these 
states is growing rather large. Notaries from these states have called and emailed me 
concerning how they can possibly have a chance of getting work from this large pool of 
names. The steps I plan to implement as I previously discussed will help to eliminate 
that problem.

If you are not listed in the Nationwide Notary Directory, you are missing an 
opportunity for fantastic exposure to companies.  50 State Notary had web traffic of 
267,000 visitors in the month of October so your notary services can be exposed on a 
daily basis to this traffic.  Go to 
http://www.50statenotary.com/directory/order_getlisted.html

Note � A price increase will go into effect on January 1, 2005.  Be sure to get listed 
in the Nationwide Notary Directory now and lock in the lower price.

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Dear Victoria:  I am currently an LO doing primarily refinances. I feel at some point 
in the near future, refi's may decline. I am getting my notary commission and will go 
into the signing business.  The thought I have is this. I am used to going into 
considerable detail with my clients. As a signer, it is my understanding that you 
don't go into much detail. How much detail is not much?

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RESPONSE FROM VICTORIA RING

There are day-long seminars taught on this very subject so it is impossible for me to 
cover the entire answer to this question in a newsletter.  However, the best 
protection is to direct all questions the borrower(s) have to the mortgage company.  
You may also want to contact the National Notary Association.  They have several 
excellent articles concerning unauthorized practice of law and notary ethics.

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Dear Victoria.  I purchased the How to Start a Bankruptcy Forms Processing Service 
book from you about 2 months ago. I have now had a chance to study the book and I want 
to thank you from the bottom or my heart for the information. Before I purchased your 
book I had never worked in the legal field.  But the easy, step-by-step way you walked 
me through the drafting of a bankruptcy petition made it so easy for me to understand.

I also used one of your marketing tips and prepared a brochure (based on the one you 
provided in the book.)  I have two meetings scheduled with bankruptcy attorneys next 
week and both of them commented on how professional my brochure was. (I didn�t tell 
them I got it from you.)

Thanks again for opening up a whole new world for me. I am so excited that the 
possibility of working from home full-time is becoming a reality. I recommend your 
bankruptcy book to everyone!

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RESPONSE FROM VICTORIA RING

That is fantastic news!  Congratulations!  Please keep in touch and let me know how 
your business is progressing.  For others who have not ordered How to Start a 
Bankruptcy Forms Processing Service, go to http://www.bankruptcybook.net

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Dear Victoria.  I have three questions:  (1) How do you suggest handling borrowers who 
do not wish to be fingerprinted? (2) Have you ever encountered any kind of "bad" 
situation when conducting signings in a borrower's home? (3) Please suggest signing 
companies to contact that will work with a "new" NSA.

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RESPONSE FROM VICTORIA RING

(1)  I have never encountered a situation where a borrower refused to be 
fingerprinted. I would suggest if this situation occurs for you to contact the company 
you are doing the signing for and ask them what procedure they require you to follow. 
If this doesn�t help, the National Notary Association provides a toll-free number for 
notarial questions.

(2)  You did not clarify what you mean by the word �bad.�  What may appear to be a 
�bad� situation for one person may not be a �bad� situation for another.  Personally, 
I have never encountered any life-threatening situations if that is what you are 
referring to.

(3)  I am unable to suggest signing companies for you to sign up with. 50 State 
Notary�s focus is to help notaries build their companies. To keep up to date on good 
and bad signing companies go to Notary Beware at http://www.notarybeware.com

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Dear Victoria.  I teach a notary ethics class in Oregon.  Is it possible to purchase 
quantities of your notary book, How to Start, Operate and Market a Freelance Notary 
Signing Agent on a consignment basis?

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RESPONSE FROM VICTORIA RING

Yes Millie, we provide excellent discounts to notary training instructors like you. 
Please call me at 614-801-9977 and I will customize special pricing to fit your needs.

Note:  If training instructors are requesting copies of the notary book for their 
students, you can be assured the book is filled with excellent information to help 
you.  Make sure you have a copy by going to http://www.50statenotary.com/book/
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Dear Victoria.  I love your website I think it is great you help so many people. God 
bless you. I have a question for you. Last night I did a signing for a senior 
insurance company attorney. After the signing the attorney was so pleased with my work 
that he tried to hand me a $200 dollar tip. He justified it by saying that at all his 
closings they always gave a tip to the closing agent. Of course I refused the gesture 
reminding him that I was a public official and it was not necessary to do that. Would 
it have been wrong to accept that tip? Awaiting your reply.

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RESPONSE FROM VICTORIA RING

If a licensed attorney told me it was common practice to accept a $200 tip, I would 
have accepted it.  An attorney is trusted to uphold the law so I would assume he was 
not attempting any fraudulent gesture by offering you the money

However, I can see your viewpoint and understand why you became confused. You are 
right!  The first responsibility of a notary public is to serve the public.  However, 
real estate transactions are not the same as notarizing a car title for Joe and Maxine 
who live next door.  Joe and Maxine are considered the general public and real estate 
transactions conducted between companies and independent notary contractors are 
business and legal matters.

The bottom line is that you will need to make the determination whether you want to 
accept a �tip� or not.  But if you want my opinion -- I would have taken the money and 
made sure I sent the attorney a personal thank you card when I got back to the office, 
enclosed my business card and been very eager to work with him again.  Who knows?  By 
not accepting the money, the attorney may have been insulted and may never call you 
again. Or he may decide to �use� you and pocket the additional $200 on future signings 
for himself.

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UPDATE ON �MY HOMEMADE BUSINESS� BOOK

My Homemade Business is a new book scheduled to be released in early January 2005.  
This book will be the �icing on the cake� for the bankruptcy as well as the notary 
book and will help you to learn all the insider tricks and tips to building and 
marketing your company from the ground up.

One section of the book walks you through all the failures as well as successes of the 
nine different businesses I have started since 1988 (16 years) while passing on some 
very important life-lessons.  You will find that any successful business person never 
achieved that success without making a lot of mistakes. Most people won�t tell you 
about them � but I believe this information is essential to share with others who are 
just beginning their first business so they can avoid the same pitfalls.

My Homemade Business also exposes a wide variety of frauds so you can save yourself a 
great deal of money.  From fraudulent infomercials to mail order fraud to 
telemarketing and internet fraud � one entire section is dedicated to explaining 
exactly how these frauds work which will help you to recognize others in the future 
and protect yourself.

Another popular section will be how to design a basic web page for your company and 
put it on the internet.  The book includes a variety of actual computer screen shots 
and comes with FREE web page design software so you can immediately put your new 
skills to use.

Of course there is much, much more in the book.  A complete list of the table of 
contents and more information will be provided about My Homemade Business in future 
issues of The Notary News.  And as always, subscribers will be the first to hear about 
it.
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Please rate this Ezine at the Cumuli Ezine Finder
http://www.cumuli.com/ezines/vote.html?pub_code=thenot

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BIBLE VERSE OF THE WEEK

Hebrews, Chapter 4, Verse 2

�For unto us was the gospel preached, as well as unto them: but the word preached did 
not profit them, not being mixed with faith in them that heard it. �

Read online at http://www.servantofjesuschrist.com/kjv1611/hebrews/chapter_04.html
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OF INTEREST TO NOTARIES:

Get listed in the Nationwide Notary Directory
http://www.50statenotary.com/directory/order_getlisted.html

BOOK: �How to Start, Operate and Market a Freelance Notary Signing Agent Business� 
ISBN: 1-9761591-0-4
http://www.50statenotary.com/book/index.html

BOOK: �How to Start a Bankruptcy Forms Processing Service�
ISBN:  1-9761591-1-2
http://www.50statenotary.com/bankruptcybook/index.html

FREE: 50 State Notary Desktop Guard Dog
http://www.50statenotary.com/freegift/index.html

Join the National Notary Association
http://www.nationalnotary.org/supplies/index.cfm?referID=A23039

Protect Yourself from Fraudulent Signing Companies
http://www.notarybeware.com
http://www.mynotarybusiness.com

Locate a Notary: View the Nationwide Notary Directory
http://www.50statenotary.com/directory/index.html

View previous issues of this ezine: The Notary News
http://www.50statenotary.com/ezine/index.html

Jobs for Notary Signing Agents (updated weekly)
http://www.50statenotary.com/directory/company_listing.html

Free Introductory Signing Agent Training Course
http://www.50statenotary.com/training/index.html

My Notary Story � Tips from Experienced NSAs
http://www.50statenotary.com/mystory/index.html

Free Download of the King James Bible
http://www.servantofjesuschrist.com/kjv1611/download.html

Visit Victoria Ring�s other websites
http://www.victoriaringconsulting.com/
http://www.graphicopublishing.com/
--------------------------------------
Victoria Ring
Certified Notary and Paralegal
http://www.50statenotary.com
Phone: 614-491-9831, Fax: 614-491-9832

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