NETWORK WORLD NEWSLETTER: CAROLYN DUFFY MARSAN'S ISP NEWS REPORT
11/08/04
Today's focus:  BT to unveil application-oriented SLAs

Dear [EMAIL PROTECTED],

In this issue:

* BT Americas' SLAs include performance guarantees for specific 
��apps
* Links related to ISP News Report
* Featured reader resource
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This newsletter is sponsored by Cisco Systems 
Special Report:  Bridging the Gap; Enterprise ROI 

IT professionals today don't indulge in the latest-greatest 
technology for their own sake; instead they concentrate efforts 
on projects that are most likely to help achieve business goals. 
Read about the challenges and opportunities when IT starts 
'bridging the gap' and directly contributes to enterprise ROI. 
http://www.fattail.com/redir/redirect.asp?CID=87946
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_______________________________________________________________

Today's focus:  BT to unveil application-oriented SLAs

By Carolyn Duffy Marsan

BT Americas, a top-tier global ISP, will launch at the end of 
November a service-level agreement that includes performance 
guarantees for specific applications that BT runs for its 
corporate customers, company officials have revealed to the ISP 
News Report.

The offering will be called Applications-Assured SLAs, and will 
apply to applications that BT is building into its 
Multi-protocol Label Switching (MPLS) network. Such applications 
include messaging, audio conferencing and video conferencing.

"A lot of our customers care less about the network itself and 
more about how the applications are running on the network," 
explains Kevin Moss, general manager of product management at BT 
Americas. "We're tackling that in a couple ways. One is putting 
the applications on the network. If we're running the 
application for them, we can guarantee the performance of the 
application."

BT also offers what it calls an Applications-Assured 
Infrastructure for critical business applications, such as SAP 
or Oracle, which it doesn't run for customers. In these 
situations, BT will put probes into the customer's network to 
measure application performance as well as network performance.

"The way it will work is the probe will effectively act as a 
robot. It will set up test transactions and measure the 
performance of those transactions," Moss says. "We will define 
metrics that we will guarantee for the transactions."

BT's Applications-Assured SLAs are an extension of BT's 
Applications-Assured Infrastructure strategy. BT also offers 
full outsourcing of corporate networks and applications for such 
customers as Unilever.

BT says it is one of the first ISPs to create a standard product 
around performance guarantees for network applications. Moss 
says BT has been providing application-oriented SLAs for some 
customers on a custom basis.

"What standardizing does is make this capability available at a 
price and at an ease of provisioning that makes it easy for our 
customers to order it," Moss says. Application-oriented SLAs 
will "now become much more accessible to a broader range of our 
customers."

Moss says BT's vision is to offer a full suite of SLAs so 
customers can choose how much of their network infrastructure 
they want BT to be responsible for and how much they want to 
retain responsibility for themselves.

"We have a range of customers with some looking at the network 
SLAs and some customers wanting us to manage the SLAs and some 
who want us to carry part of the SLAs," Moss says. "We're 
finding that customers want to move up the value chain more and 
more."

BT plans to announce its Applications-Assured SLAs on Nov. 30.

Read more about BT's network SLAs in our next issue.

RELATED EDITORIAL LINKS

More about BT's Applications-Assured Infrastructure
http://www.btglobalservices.com/en/propositions/aai.html
_______________________________________________________________
To contact: Carolyn Duffy Marsan

Carolyn Duffy Marsan is a senior editor with Network World and 
covers emerging Internet technologies and standards. Reach her 
at <mailto:[EMAIL PROTECTED]> 
_______________________________________________________________
This newsletter is sponsored by Cisco Systems 
Special Report:  Bridging the Gap; Enterprise ROI 

IT professionals today don't indulge in the latest-greatest 
technology for their own sake; instead they concentrate efforts 
on projects that are most likely to help achieve business goals. 
Read about the challenges and opportunities when IT starts 
'bridging the gap' and directly contributes to enterprise ROI. 
http://www.fattail.com/redir/redirect.asp?CID=87945
_______________________________________________________________
ARCHIVE LINKS

Archive of the ISP News Report newsletter (formerly Internet 
Services):
http://www.nwfusion.com/newsletters/isp/index.html
_______________________________________________________________
Securing enterprise email: New webcast 

Watch this new webcast"Securing Enterprise Email" to learn how 
you can protect your IT infrastructure and drop spam and viruses 
at the network edge.  
http://www.fattail.com/redir/redirect.asp?CID=88053
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