DEMOletter Weekly Edition 
Nov. 9, 2004
Volume 9, Number 44
 
Editor's note: Enjoy all that DEMOletter has to offer. The e-
mail below simply outlines topics covered in the highly 
colorful and accessible weblog, www.demo.com/demoletter. Any of 
the links below will take you directly to the full article, 
along with other items such as the "Weather Report" on past 
demonstrators, and polling on current topics. In addition, we 
now have an RSS feed, so you can get DEMOletter articles sent to 
you directly as they publish! To sign up for that, add the 
following URL to your RSS reader application 
http://www.demo.com/demoletter/index.xml
 
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INSIDE DEMOLETTER THIS WEEK
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SIMPLICITY BEATS COMPLEXITY EVERY TIME
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Last week I was talking to a Web developer and used one of my 
favorite UI words: disambiguate. Its meaning: to differentiate 
among a set of items or choices, to clearly understand the 
meaning or purpose of each element, of each choice. 
 
In the context of my conversation with the developer, I said 
readers had no evident way to differentiate among the tabs of a 
particular Web interface. The words "features," "newsletters," 
and "articles" might mean something to the editorial staff of 
the site, but they aren't easily disambiguated by site visitors. 
In other words, it was bad UI.
 
A day later, I talked with an entrepreneur who is developing a 
new consumer electronics product. He is struggling over the 
feature set, the integration of software and hardware, and the 
interface to both. In consumer electronics, I argued, no matter 
how much software technology is involved, the interface is the 
hardware's external design and it was important - and here I got 
to use that word again - to disambiguate the buttons and the 
display menu items so the device was super simple to use.
 
Read the full story at 
http://www.demo.com/demoletter/006701.html
 
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END NOTES:
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* Share your favorite DEMO moments with us!
* KeyComputing releases secure USB key
* Software helps crack WPA in wireless LANs
 
This week's End Notes are located at
http://www.demo.com/demoletter/006706.html
 
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THIS WEEK'S POLL QUESTION
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Would you prefer a consumer electronics device that had a few 
great features, or something with all of the bells and whistles?
 
Add your voice at www.demo.com/demoletter
 
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WEATHER REPORT
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* E-mail security vendor IronPort gets $45 million in Series D 
funding and adds a new member to its board of directors.
* Route1 gets $4.4 million (Canadian) in new funding and 
announces plans for field trials for its Mobi device.
* Groxis gets $12 million in funding for its search-engine 
tool.
 
The complete Weather Report archive is located at 
http://www.demo.com/demoletter/weather_report.html
 
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MID-WEEK ITEM
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* Cloudmark announced its new SafetyBar application, which aims 
to stop spam and fraudulent (aka phishing) e-mails from clogging 
up the in-box.
 
Full story at http://www.demo.com/demoletter/006661.html
 
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LAUNCH AT [EMAIL PROTECTED]
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The DEMO Conference will celebrate 15 years of launching 
innovative products into the technology markets. Will you be a 
part of this proud tradition? If your company is preparing a 
product for an early 2005 market introduction, there is no 
better place to launch it than the DEMO Conference. For more 
information and to apply, go to www.demo.com/apply.
 
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SURVEY ON PURCHASING DECISIONS
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The Phelon Research+Analysis Group is conducting a confidential 
survey of IT buyers, the results of which will help 
professionals like yourself make better and faster IT purchasing 
decisions. Your opinions on the hardware and software buying 
process DO matter, so please take a few minutes to complete the 
survey:
http://www.zoomerang.com/survey.zgi?p=WEB223WJMWPAL9
 
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SUBSCRIPTION INFORMATION 
* * * * * * * * * * * * * * 
 
DEMOletter Weekly Edition is written by Chris Shipley 
mailto:[EMAIL PROTECTED] and Keith Shaw 
<mailto:[EMAIL PROTECTED]>.
 
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Editorial comments? Contact Keith Shaw at: 
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Copyright 2004
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