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Tuesday, November 9, 2004

DO YOUR HOMEWORK BEFORE COMPUTER SHOPPING

By Tom Yager

Posted November 05, 2004 3:00 PM Pacific Time

Too often, the details that vendors present as important buying criteria
are window dressing of little importance to the majority of business and
enterprise buyers. I'm addressing PC and PowerPC servers in particular,
as they make up the bulk of my lab's current research resources.

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Vendors boldface the speed of a server's CPUs the way automakers crow
about horsepower. It's a detail thrown in to make a prospective buyer
feel he's making a uniquely well-informed decision. But whereas the
masses opt for 300 horsepower over 280 and fall for a pitch that
includes a thump on the hood, the real sharpies pop that hood while the
salesman describes the modern science of fuel injection. Because he
knows you're that rare breed of buyer that understands.

For servers, the subsurface detail understood by those in the know is
the speed of the FSB (front side bus). Those who use the acronym scoff
at those obsessed with gigahertz as the great unwashed. The speed of the
FSB has become vendors' criterion for that rare breed of savvy buyer, an
opportunity for vendor salespeople to puff you up by saying, "That's a
great question!" Incidentally, the buyer who asks how many x the DVD-ROM
drive is gets the great question award, too, so don't be too impressed
with yourself.

As every FSBer knows, its speed is expressed in megahertz -- higher is
better -- and indicates how fast stuff moves from one thing to another
thing inside the computer. How much stuff moves per hertz, where it
goes, how long it has to wait to get there, what the FSB is on the front
of and whether 800MHz Opteron, Xeon, and Xserve FSBs are comparable are
details that vendors know one buyer in a thousand bothers to look up.

The coming sub-subsurface detail -- the dealer invoice price of server
computing -- is the distinction among AGP, PCI-X, and PCI-Express. The
absence or presence of an AGP -- accelerated graphics port, for us
mortals -- slot has long been vendors' way of showing the public that an
entry-level server is more than a desktop done uglier, louder, and with
ears. Should all other criteria escape buyers' study, it suffices to
know that a server is a computer that can't do video games.

The CliffsNotes -- now the first page of Google results that folks read
five minutes before a meeting -- take on these peripheral buses is as
follows: AGP is doomed; PCI-X is, uh, what the heck is PCI-X?; and
PCI-Express is new and serial whereas the others are old and parallel.

Many facts related to the purchase of servers are genuinely useless
trivia, such as the number of onboard USB 2.0 ports -- two is always
enough.

If you're savvy enough to know that gigahertz no longer matters, you've
found a thread worth pulling that will reveal meaningful details,
fueling questions that vendors should have to answer in the course of
earning your business. It's not my goal to make you an ubergeek who
trades a social life for an encyclopedic knowledge of trivia. It is my
goal to keep you from being the sucker on the lot who turns horsepower,
dealer invoice, and window tint into deal makers. It always helps to do
your homework.

Tom Yager is technical director of the InfoWorld Test Center.


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