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REALITY CHECK: EPHRAIM SCHWARTZ                 http://www.infoworld.com
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Tuesday, November 9, 2004

THE COST OF SAFE COMMERCE

By Ephraim Schwartz

Posted November 05, 2004 3:00 PM Pacific Time

It's never too soon to worry. And when it comes to RFID and its related
technologies, you might want to start now. Between private sector and
government mandates, both large and midtier companies can count on being
required to have what some call "edge-to-edge visibility" for any
shipped product in the near future.

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Currently, the United States mandates that, 24 hours before a container
is loaded at its point of origin, a manifest must be sent electronically
to the U.S. Customs Service. Even so, someone could potentially send a
bogus manifest or tamper with the container after it is loaded.

That's why U.S. agencies are currently piloting programs such as
Operation Safe Commerce and Smart and Secure Trade Lanes, which will
introduce so-called smart containers for the shipping industry. The
special features of these containers include electronic seals that note
a breach, light sensors for doors, gamma ray imaging to monitor for
radioactive materials, and even chemical sensors to check for ammonium
nitrate, a fertilizer that can be used to manufacture explosives.

Greg Cudahy, global head of supply chain at Cap Gemini Ernst & Young,
gives this example of why IT needs to start thinking about these or
similar solutions now. Imagine a refrigerated container carrying
pharmaceuticals that must not exceed 120 degrees for more than two
hours. If the temperature of that container hits 140 degrees for four
hours, it might not make sense to continue to ship those
pharmaceuticals. Maybe the container should be stopped in transit.

Cudahy believes that enterprise networks are going to need significant
improvement to allow companies to make smarter decisions, including
combining tracking and tracing with sensor data. The massive volumes of
data that will be created will also have to be filtered, synchronized,
translated, integrated, and communicated across the network. Plus, of
course, data from RFID tags has to be affiliated with the databases that
contain product information.

Most companies already have some form of internal integration for their
own applications and RFID data, notes Andy Macey, vice president of
global supply chain at Sapient. But if we're talking about event
management or exception management, companies will need to implement an
integration layer to accommodate all the other partners that touch the
shipment.

"The network has to be created that can track goods manufactured in
China to the port of Hong Kong, to the port of Seattle, then on rail to
Chicago," Macey says.

Services organizations such as Unisys will be leading the race to create
solutions in this area, as will third- and fourth-party logistics
suppliers such as Ryder and UPS Global Logistics. But beyond the
technology requirements of such a network, cost is a big issue: Who is
going to manage it, and who is going to pay for it? The shippers want no
part of either, nor do retailers such as Wal-Mart. They will try to push
the cost back onto the suppliers rather than jeopardize consumer
pricing.

Peter Regen, vice president at Unisys' Global Visible Commerce business,
estimates the cost at approximately $30 to $50 per container. That
estimate might be too conservative. Whatever the price tag, though,
change is coming. The sooner companies start planning a road map, the
better positioned they'll be when the regulators lower the boom.

Ephraim Schwartz is an editor at large at InfoWorld.


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