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eReleases.com PR Fuel(TM)
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November 10, 2004
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- Reach traditional newswire service (through PR Newswire)
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PR Fuel 2004 Reader Survey
By Ben Silverman
With the year winding down, I wanted to take some time to
solicit the views of you, the PR Fuel reader.
This newsletter reaches more than 25,000 subscribers each
week, and hundreds of thousands more through the PR Fuel
website, republication on other sites, and simple viral
transmission. Each week I get to mouth off about public
relations, but now it's your turn.
I've created a simple survey consisting of fifteen questions
(and one fun bonus question) with the aim of finding out how
you, the public relations professional, view your job and
the world affecting your job. I will select a number of
responses for publication in a future PR Fuel newsletter
(most likely at the end of the year).
When answering the questions, please explain your response
in as little or as much detail as you want. If you would
like to remain anonymous, please state at the beginning of
your email, "NOT FOR ATTRIBUTION." If you'd like replies to
only certain questions to remain anonymous, please state
"NOT FOR ATTRIBUTION" when answering that particular
question. If you'd like some or all of your answers to be on
the record, please be sure to include your name, title,
company name, and website address (free ink!).
I will also post the survey on the PR Fuel website if you
need an easier format for viewing the questions.
Please email all responses to [EMAIL PROTECTED]
---
PR Fuel 2004 Reader Survey
1. What is the worst public relations campaign or blunder
you've seen in 2004?
2. What is the best public relations campaign or move you've
seen this year?
3. Has the credibility of the media taken a hit this year?
If so, do you feel this has an impact on your ability to do
your job?
4. Do you, or your firm, view weblogs ("blogs") as relevant
outlets to get your message across?
5. Is the continued convergence of new technology making
your job easier or more difficult?
6. In general, do you feel members of the media have a
positive or negative view of public relations professionals?
7. How does the general public perceive public relations
professionals? (i.e., Do you feel the general public views a
Hollywood publicist and a public relations person for a
manufacturing company as one and the same?)
8. Do your current clients (or employer) understand the
difference between public relations and
advertising/marketing?
9. In five years, do you still want to be in the public
relations field?
10. In the wake of the U.S. Presidential election, there has
been a lot of talk about a moral divide in the U.S. (red
states versus blue cities). In general, do you feel public
relations professionals recognize this divide when pitching
stories in red states (or blue states/cities)? That is, do
public relations professionals pitch a newspaper in Oklahoma
City differently than a newspaper in New York City based on
the population's political view and/or moral stance? If not,
should they?
11. What is your view of the global economy? And do you
think the current state of the economy bodes well for your
job in 2005?
12. Is "getting good ink" easier, more difficult, or
presenting the same challenges as it did two years ago?
13. What advice can you offer to someone who wants to be a
public relations professional?
14. Is public relations becoming more or less relevant?
15. Public relations is important because ... ?
Bonus Question: What is your dream public relations job?
(i.e., What company, organization, product, concept, etc.
would you like to do public relations for?)
---
Visit the PR Fuel website at http://www.prfuel.com for daily
PR industry news and commentary.
---
Ben Silverman is a former business news columnist for The
New York Post and a Contributing Editor for FindProfit.com
(http://www.findprofit.com), an independent investment
newsletter. He can be reached via email at
[EMAIL PROTECTED]
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(c) Copyright 2004 by MEK Enterprises d/b/a eReleases.com
9403 Good Spring Dr., Suite P-3, Perry Hall, MD 21128
All rights reserved.
The opinions expressed by the writer are his own and not
necessarily endorsed by MEK Enterprises d/b/a eReleases.com
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