T H E N O T A R Y N E W S Published by Victoria Ring, CNSA http://www.50statenotary.com http://www.bankruptcybook.net ________________________________________________ ������������������������������������������������ ������������������������������������������������ Missed an issue? Read all past issues at http://www.50statenotary.com/ezine/ You can also read this issue online at http://www.50statenotary.com/ezine/issue60.html ________________________________________________ ������������������������������������������������ ������������������������������������������������ ISSUE 60 � November 12, 2004
IN THIS ISSUE: ** 50 State Notary will be a Sponsor at the NNA Conference ** Soon to be Released: The Best of The Notary News � Volume 1 ** Questions and Answers from Notary Signing Agents ** Important Lesson in Marketing ** UPDATE: New Companies to Sign Up With ** UPDATE: New Notary Links Added ** Rate this Ezine ** Bible Verse of the Week ** Resource Links for Notary Signing Agents ________________________________________________ ������������������������������������������������ ������������������������������������������������ 50 STATE NOTARY WILL BE A SPONSOR AT THE NNA CONFERENCE Although the National Notary Association conference is still a few months away, it is never too early to begin saving your money so you can attend this year. I will be attending the conference along with Gloria Joyce (who appears on the front cover of How to Start a Bankruptcy Forms Processing Service with me.) And because 50 State Notary has decided to help sponsor the conference, we will have a display table where you can stop by and meet us in person. In fact, if you bring the notary book, How to Start, Operate and Market a Freelance Notary Signing Agent Business with you, I will personally autograph it for you. To get your copy, go to http://www.50statenotary.com/book/ To find out more about the NNA Conference, which will be held in Las Vegas, go to http://www.nationalnotary.org/supplies/index.cfm?referID=A23039 To view online photos of the hotel where the conference will be held, go to http://www.lasvegas.com/hotel/ballys_hotel_browse.htm and click on �View Photo Gallery.� ________________________________________________ ������������������������������������������������ ������������������������������������������������ SOON TO BE RELEASED: THE BEST OF THE NOTARY NEWS � VOLUME 1 For the past several months I have received a growing number of requests from subscribers of The Notary News to put past issues into a format that would be easy to use and to locate information quickly. My first thought was to publish an ebook that could be downloaded from the website because I calculated the entire publication to be 25 pages or less. However, as I begin to individually review Issue 1 through Issue 52, I soon discovered there was more information than I realized. In fact, when I finished going through each issue, removing the ads and special announcements that no longer apply � I had almost 200 pages of excellent material. This much information made it possible to publish a paperback book which will be titled The Best of The Notary News � Volume 1. I also decided to make the book the same size and format as How to Start, Operate and Market a Freelance Notary Signing Agent Business so it could become a companion and sold together as a set. For those of you who have already purchased How to Start, Operate and Market a Freelance Notary Signing Agent Business � you will receive a DISCOUNT off the cover price of $19.99 to $15.99 plus shipping. In addition, the same discount will be available to subscribers of The Notary News for a limited time. I anticipate the book to be available for shipping by the end of this month. You will receive a separate email within the next 2 weeks providing you with information on how to order your copy at the discounted price. ________________________________________________ ������������������������������������������������ ������������������������������������������������ Dear Victoria: It has been two days now I have sent e-mails to two other people from their website, I might add, asking about some of their products and have yet to get a response. And then people wonder why their business goes down?? ----------------------------------------------------------------------- Response from Victoria Ring There are always two sides to every scenario. Besides, you cannot solely rely on the internet for communication. There is a possibility that your email was never received (due to internet glitches) or it was routed to the wrong person. Before you make a final decision about any company that does not respond to your email, follow-up with a telephone call. You may find they are an excellent company to deal with but they never received your email inquiry. So at this point in time, I would suggest you give them the benefit of the doubt before jumping to conclusions. ----------------------------------------------------------------------- Dear Victoria: I am a bankruptcy attorney in Kansas. A couple of weeks ago I did a search on the internet for the word �bankruptcy� and your book How to Start a Bankruptcy Forms Processing Service came up on the internet search. At first I thought the book may have been a scam so I ordered a copy with the intention of reporting you to the government. However, I was astonished when I received the book and read it. I even learned things about debtor bankruptcy that I didn�t even know. I checked out the facts and leads you provided and I could not find anything of any fraudulent nature. Now, instead of reporting any unauthorized practice to the government, I am going to recommend your book be included in the local Bar Association�s bankruptcy publication. I am sure you will be receiving more orders for copies of your book from attorneys in my area. I congratulate you on an excellent book and grant permission to reprint my email in your newsletter. My only request is that my name or law firm name is not published. ----------------------------------------------------------------------- Response from Victoria Ring Thank you so much for taking the time to write such a wonderful testimony. The bankruptcy book was proofread and edited by four experienced bankruptcy attorneys prior to publishing so some of the credit for the quality of the information must be given to them. Also, I am very happy to know the information will continue to help others, whether they are attorneys or notary signing agents with no legal experience. Note to subscribers: With interest rates on mortgage loans going up, the amount of signings in your area may decrease in the weeks ahead. In order to keep a steady income coming into your business you need to consider other ways to supplement your notary business income. One way to do that is by preparing bankruptcy petitions for attorneys nationwide. Make sure you get your copy of How to Start a Bankruptcy Forms Processing Service today so you can put a solid financial plan in place for tomorrow. Go to http://www.bankruptcybook.net ------------------------------------------------------------------------ Dear Victoria: I was wondering if you could answer a quick question. I have been contacting real estate attorneys to see if they might use outside an outside notary. Most that I have called do not. Is there a particular type of attorney I should be approaching? Thank you for your help. ------------------------------------------------------------------------ Response from Victoria Ring You did not tell me �what� you were asking these attorneys when you called them so it would be impossible for me to determine what the problem in your marketing is. However, real estate attorneys are definitely your target market. Perhaps you are calling and asking them something like: �Do you hire freelance notaries.� In this case, most attorneys would answer that question with a �no.� But if you call and say something like: �I am a notary signing agent experienced in the closing of mortgage documents. Do you currently use a service to assist with the notarization of real estate transactions?� You may find the attorney does not perform the closing at all. That job may be one that the bank or mortgage company handles. In that case, you need to contact the bank or mortgage company for potential freelance work. But in some cities and towns the attorney is responsible for closing the loan and obtaining the signatures of the borrowers on the documents. These are the types of attorneys you need to target market for your notary services. Since they are not permitted to have a financial interest in any documents that are notarized by them, they are not permitted to perform the notarization. These attorneys will normally hire freelance notaries to accompany them at the closing or will send the notary out after the documents are explained to the borrower and agreed to verbally. ________________________________________________ ������������������������������������������������ ������������������������������������������������ IMPORTANT LESSON IN MARKETING This past week I received about 25 email messages that all said something similar to this: �I am unemployed at this time but would like to know if I can get a �deep� discount on your bankruptcy and notary book. If you don�t want to, I will understand.� My first thought was: �Do people who write email messages like this go to the store and ask them to deeply discount a computer desk because they are unemployed and want to start a business?� I don�t think so. The average person will pay the price for the items they wish to purchase and if they don�t have the money they won�t buy them. But for some reason, a few people believe that by offering an �excuse� another person will feel sorry for them and give away free merchandise out of the goodness of their heart. Wake up folks! This is NOT how you start out marketing a business and building a professional image for yourself in the industry! You should NEVER send out business communications that depict your company as poor and struggling. Back when I started my first business I had a budget of $10 per week for advertising. I would have loved to have had the money to buy an advertisement in Small Business Opportunities magazine, but their ad rates were $150. It never entered my mind to write a letter to Small Business Opportunities magazine and tell them I was a poor, struggling company and request they discount their advertising to give me a chance. That would be like �begging� and I took a great deal of pride in my business. I made sure that every company I communicated with thought of me as a solid company that was rapidly expanding. This is the key to doing business with other businesses. Secondly, if someone cannot afford to purchase the information they need to start their business, how in the world do they expect to build a business? A business needs money to survive and prosper. Just like you cannot survive without money, your business cannot survive without money either. If you believe you can start a business with absolutely no money, you are mistaken. An up-front investment must be made in order to obtain the materials you need to start your business. If you cannot afford them � work and save up the money until you can. Don�t make your business look small and worthless by sending out communications claiming your business is poor and struggling. No serious business person will respond to that type of message. Thirdly, the 25 or so people who emailed me their request to discount my products NEVER once offered me a price. They used words like �discount� and �price break�. I wish just one person would have said �I am offering you $40.00,� but not one of them quoted any specific price. They wanted to leave it up to me to do the work for them � which was another mistake when you are negotiating prices with companies. Finally, to end the email with sentences like �If you don�t want to I will understand� is ridiculous. Of course I don�t want to. What would make these people think I woke up this morning looking for ways to give-away my products so the company does not make any money today? Not one of those people offered anything in return for the favor they were requesting. Even if someone would have said something like: �I am willing to send you a deposit now of $40 because I would really like to get my business started. If you will ship the books, I will pay the remaining $24.49 within 30 days after receipt of the merchandise.� Or better yet � the serious person would have waited until they had the money and ordered the product. Therefore, how could I possibly believe these people were serious and had the drive necessary to utilize the information in both the notary and bankruptcy book? (Note: Portions of the bankruptcy book was sold at seminars where attendees paid $200 or more per day to attend. The average price for a book with the magnitude of information it contains is normally priced in the $350 range in the legal market. Pricing the bankruptcy book at only $59.99 is already a deeply discounted item.) In summary � my motive here is not to hurt the feelings of the 25 people who emailed me this past week. My purpose is to help some of you WAKE UP out there. If I did not care about you, I would not have taken the time to write this article, so I hope it helps to educate you in the world of marketing your business. ________________________________________________ ������������������������������������������������ ������������������������������������������������ UPDATE: NEW COMPANIES TO SIGN UP WITH The following new companies were added to the Nationwide Company Directory this week at http://www.50statenotary.com/directory/company_listing02.html: BMK Mortgage Services, LLC All State Signings Pacific Rim Signing Solutions ________________________________________________ ������������������������������������������������ ������������������������������������������������ UPDATE: NEW NOTARY LINKS ADDED New website links have been added to the 50 State Notary Link Directory at http://www.50statenotary.com/links/ ________________________________________________ ������������������������������������������������ ������������������������������������������������ Please rate this Ezine at the Cumuli Ezine Finder http://www.cumuli.com/ezines/vote.html?pub_code=thenot ________________________________________________ ������������������������������������������������ ������������������������������������������������ BIBLE VERSE OF THE WEEK St. John, Chapter 15, Verses 1-2 I am the true vine, and my Father is the husbandman. Every branch in me that beareth not fruit he taketh away: and every branch that beareth fruit, he purgeth it, that it may bring forth more fruit. Read online at http://www.servantofjesuschrist.com/kjv1611/john/chapter_15.html ________________________________________________ ������������������������������������������������ ������������������������������������������������ OF INTEREST TO NOTARIES: Get listed in the Nationwide Notary Directory http://www.50statenotary.com/directory/order_getlisted.html BOOK: �How to Start, Operate and Market a Freelance Notary Signing Agent Business� ISBN: 1-9761591-0-4 http://www.50statenotary.com/book/index.html BOOK: �How to Start a Bankruptcy Forms Processing Service� ISBN: 1-9761591-1-2 http://www.50statenotary.com/bankruptcybook/index.html FREE: 50 State Notary Desktop Guard Dog http://www.50statenotary.com/freegift/index.html Join the National Notary Association http://www.nationalnotary.org/supplies/index.cfm?referID=A23039 Protect Yourself from Fraudulent Signing Companies http://www.notarybeware.com http://www.mynotarybusiness.com Locate a Notary: View the Nationwide Notary Directory http://www.50statenotary.com/directory/index.html View previous issues of this ezine: The Notary News http://www.50statenotary.com/ezine/index.html Jobs for Notary Signing Agents (updated weekly) http://www.50statenotary.com/directory/company_listing.html Free Introductory Signing Agent Training Course http://www.50statenotary.com/training/index.html My Notary Story � Tips from Experienced NSAs http://www.50statenotary.com/mystory/index.html Free Download of the King James Bible http://www.servantofjesuschrist.com/kjv1611/download.html Visit Victoria Ring�s other websites http://www.victoriaringconsulting.com/ http://www.graphicopublishing.com/ -------------------------------------- Victoria Ring Certified Notary and Paralegal http://www.50statenotary.com Phone: 614-491-9831, Fax: 614-491-9832 _____________________________ Unsubscribe: http://www.ymlp.com/[EMAIL PROTECTED] Hosting by http://www.yourmailinglistprovider.com
