NETWORK WORLD NEWSLETTER: MICHAEL COONEY ON TECHNOLOGY UPDATE
11/17/04
Today's focus:  The Extended Enterprise, Part 2

Dear [EMAIL PROTECTED],

In this issue:

* Network World's Extended Enterprise supplement
* Links related to Technology Update
* Featured reader resource
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This newsletter is sponsored by Intel 
IT Productivity; Increasing ROI 

Learn how to effectively measure employee productivity, manage 
IT investments and reduce the Total Cost of Ownership in 
enterprise data management.  Visit Intel's IT Productivity 
center.  Click here to download white papers, books and IDC 
Research. 
http://www.fattail.com/redir/redirect.asp?CID=88391
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Today's focus:  The Extended Enterprise, Part 2

By Michael Cooney

We continue to look at the Extended Enterprise supplement.

Today, I wanted to look at one of our awards given every year to 
users who best exemplify real-world extended enterprises.

This year National Gypsum won our 2004 Extended Enterprise 
Innovator Award for visionary use of emerging connection 
technologies to better customer relationships.

Our author ( <mailto:[EMAIL PROTECTED]> ) writes that in an effort 
to meet this corporate standard, National Gypsum's Mike Brannon, 
senior manager of e-commerce, has had to keep on top of the 
latest trends and technologies for extending access to the 
enterprise. Of late, that has meant embracing SSL VPN 
technology, while ousting a legacy IPSec VPN. The SSL VPN has 
become the basis of a secure, easy and cost-effective extended 
enterprise for thousands of users. Launched in 2002 with a price 
tag of $60,000, the SSL VPN has been expanded today to include 
new information delivery options, such as speech access and Web 
services, he says.

These latest efforts culminate more than five years of work 
National Gypsum has put toward extending the enterprise. In the 
process, the number of individuals who can tap business data and 
applications remotely has grown from 150 employees to more than 
9,000 people including employees, retailers and shipping 
companies. The company is reaping the benefits.

National Gypsum's transformation into an extended enterprise 
started in 1997. That's when the company set up an advanced call 
center in the headquarters' city of Charlotte, N.C., and started 
transitioning from paper orders and invoices via fax and mail to 
online order entry and invoicing. Rather than dealing with a 
local sales office via paper, customers began conducting 
business with the call center's Web-based agents. National 
Gypsum completed the transition from the regional offices to the 
national call center in 2001 and now delivers 86% of invoices 
electronically, with a goal of soon eliminating all paper in its 
invoicing process, Brannon says.

In the next phase of its extended enterprise evolution, National 
Gypsum decided to give sales representatives remote access so 
they could place orders, check invoices and track shipments 
firsthand. This project began with a dozen representatives in 
Florida using well-established remote-access gear from 3Com and 
toll-free number dial-in.

Because of the remote access, National Gypsum no longer needed 
to maintain as many physical sales offices and, by this year, 
had shuttered 67, Brannon says. This eliminated rent, heat and 
electric bills, and in some cases taxes, by removing the 
company's physical presence from certain states altogether. The 
company's 150 sales agents became teleworkers, which in turn set 
off successive deployments of three different remote-access 
technologies as National Gypsum sought new technologies to meet 
their growing needs, he says.

There's plenty more to this story. Check it out at: 
<http://www.nwfusion.com/ee/2004/111504award.html>

RELATED EDITORIAL LINKS

Benevolent entanglement
Network World
http://www.nwfusion.com/ee/2003/eeinnovator.html

Network World awards and honors
Network World
http://www.nwfusion.com/nw/awards.html

Travelocity's flight to open systems
Network World
http://www.nwfusion.com/ee2/2003/1110qa.html

The Extended Enterprise Issue
Network World, 11/15/04
http://www.nwfusion.com/ee/2004/
_______________________________________________________________
To contact: Michael Cooney

Michael Cooney is an Associate News Editor. Aside from his news 
responsibilities, Cooney handles the Infrastructure and 
Enterprise Application sections of Network World. Cooney has 
been writing for Network World since 1992. He can be reached at 
<mailto:[EMAIL PROTECTED]> 
_______________________________________________________________
This newsletter is sponsored by Intel 
IT Productivity; Increasing ROI 

Learn how to effectively measure employee productivity, manage 
IT investments and reduce the Total Cost of Ownership in 
enterprise data management.  Visit Intel's IT Productivity 
center.  Click here to download white papers, books and IDC 
Research. 
http://www.fattail.com/redir/redirect.asp?CID=88390
_______________________________________________________________
ARCHIVE LINKS

Technology Update archive:
http://www.nwfusion.com/news/tech/index.html
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