NETWORK WORLD NEWSLETTER: KEITH SHAW ON WIRELESS COMPUTING 
DEVICES
11/18/04
Today's focus:  Bluetooth's supremacy in the smart phone market 

Dear [EMAIL PROTECTED],

In this issue:

* Bluetooth is alive and kicking in the smart phone sector
* Links related to Wireless Computing Devices
* Featured reader resource
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Today's focus:  Bluetooth's supremacy in the smart phone market 

By Keith Shaw

A colleague keeps taunting me whenever I bring up Bluetooth. In 
his mind, Bluetooth is a nice technology that helps people 
unwire their headsets from their mobile phone, but that's about 
it. Any type of actual connectivity for real devices is the job 
of wireless LAN technologies (also known as Wi-Fi).

So I'd be curious to see his reaction to a recent report from 
ARC Group, which says that shipments of Bluetooth smart phones 
will reach 87.5 million units - about 70% of the smart phone 
market - by 2009. This compares to WLAN smart phone shipments, 
which the group predicts will top out at 18.75 million units by 
2009.

The report says WLAN technology "does not yet offer an ideal 
solution for being incorporated into smart phones."

The price of building WLAN into a smart phone is still very 
high, making it harder for carriers to subsidize them and 
creating a higher price for the end user. WLAN modules are also 
bulkier than Bluetooth modules, as the WLAN modules include 
extra components for signal shaping and power amplification, ARC 
Group says. Embedding a WLAN module into a smart phone that 
already includes a bulky 2.5G/3G wireless module complicates the 
design process and results in a larger device, and also affects 
the device's overall power consumption. The report says smart 
phones already suffer from high energy drain from the 2.5G/3G 
wireless modules.

Furthermore, putting WLAN into a wireless WAN device is not yet 
justified, the report says, because WLAN to wireless WAN roaming 
systems are still in their infancy and service providers need 
time to adopt the technology. Carriers seem to be waiting to see 
whether enterprise WLAN adoption and public hot spots are 
legitimate.

"Microsoft and Intel are the main supporters of including WLAN 
in smart phones, as Microsoft operating systems have already 
integrated WLAN stacks, and Intel xScale processors come with a 
WLAN interface," said Malik Saadi, senior analyst with the ARC 
Group. Some handset vendors have incorporated WLAN into devices, 
but at the very high end.

The technology debate between Bluetooth and WLAN still appears 
to fall down geographical boundaries. In Europe, and Japan, 
Bluetooth dominates, while in North America and other parts of 
Asia Pacific the preference is for WLAN. Like the preference for 
SMS vs. instant messaging, this could be a debate based on the 
infrastructure that each population has, and not necessarily a 
preferred preference of one technology over the other.

More details on the ARC Group report, including ordering 
information, are available at 
<http://click.cminteractive.com/?10yhmcSR=2248>
_______________________________________________________________
To contact: Keith Shaw

Keith Shaw is Senior Reviews Editor at Network World. In 
addition, he writes the " Cool Tools 
<http://www.nwfusion.com/columnists/cooltools.html> " column, 
which looks at gizmos, gadgets and other mobile computing 
devices.

You can reach Keith at <mailto:[EMAIL PROTECTED]>.
_______________________________________________________________
This newsletter is sponsored By BMC Software  

Linking IT Priorities to Business Objectives, an IDC whitepaper. 
Get insights from IDC on aligning business goals and IT 
priorities. IDC offers practical, actionable information on how 
Business Service Management can help you reduce operating costs, 
improve service levels, respond faster to business needs and 
protect delivery of business-critical.  Click here to download 
this whitepaper now. 
http://www.fattail.com/redir/redirect.asp?CID=88348
_______________________________________________________________
ARCHIVE LINKS

Archive of the Wireless Computing Devices (formerly Mobile 
Computing) newsletter:
http://www.nwfusion.com/newsletters/mobile/index.html
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