--- In [email protected], "dorothy_robbie" <[EMAIL PROTECTED]> wrote:
>
> I have just received my November copy of Waterways World and was most
> impressed by the 4-page pull-out about the campaign against the
> funding cuts. That is, I was impressed until I came to page 4 and
> found it was an advert inviting people to subscribe to Waterways
> World! How's that for cynical exploitation of the situation? -
Some people will always see a conspiracy when there isn't one...
Putting the flatplan together is one of the biggest headaches of my month,
mainly because
articles work best when starting on a left-hand page, but are often an odd
number of
pages.
We had three pages of campaign feature, and to make it a pull-out, had to find
something
to put on the fourth page. We actually offered this to the IWA for their
monthly ad (the only
one, apart from the subs page, which sits in the main body of the editorial),
as I'm sure
they can confirm if you ask them, feeling that it would be in keeping with the
tenor of the
piece. But they decided that they'd get better results if they stuck with their
traditional
placing, a right-hand page earlier in the magazine.
Starting another article would have meant that readers who pulled out the
campaign
feature would lose the first page of this article. So I decided that the subs
ad could go
there this month.
Do you really think many MPs are going to subscribe to WW? Come off it.
cheers
Richard
editor, WW
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