UPDATE: AVN Changes Ad as PAAIA Seeks a Creative Solution to a
Sensitive Problem | PAAIA: Public Affairs Alliance of Iranian Americans
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UPDATE: AVN Changes Ad as PAAIA Seeks a Creative Solution to a
Sensitive Problem
By PAAIA Editorial Staff
July 9, 2010, Washington, D.C. - The American Values Network (AVN)
informed PAAIA today that it will drop an anti-oil ad campaign that
targeted Iran in favor of a new concept that promotes clean energy but
shields innocent Iranians and Iranian Americans from a bad image.
PAAIA wrote AVN in May, 2010, expressing concern that by targeting Iran
as the enemy, the 'oil kills' ad displayed on metro buses in the
capital implied that all Iranians are enemies of the U.S., and in a
series of follow-up exchanges, urged AVN to make the Iranian regime the
focus of the ad rather than Iran.
"I appreciate PAAIA's thoughtful and constructive engagement about
our ad campaign. I have not only enjoyed the interaction with PAAIA's
leadership and members, but as promised we went back to a blank slate
to see if there was another way to meet our goals for the campaign
while reflecting PAAIA's desire to avoid any possible confusion between
the policies of the repressive regime in Iran and the Iranian people it
is repressing or Iranian Americans," said Eric Sapp, Executive
Director of AVN. "The result of that creative process was that we
identified an entirely new direction for the campaign that we feel will
be just as effective as our original ad about Ahmadinejad."
AVN's new ad campaign focuses on former Alaska Governor Sarah Palin's
arguments that the U.S. can reduce its dependence on foreign oil by
drilling off-shore. AVN argues that domestic drilling will not even
begin to address our dependence on foreign oil.
PAAIA is grateful to AVN for addressing the concerns of the Iranian
American community by finding a creative solution to a sensitive
problem.
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