www.clearlyandsimply.com/clearly_and_simply/2012/12/build-network-graphs-in-tableau.html
 

Visualize Relationships, Connections and Associations in Networks with Tableau 
Software


Clearly and Simplyproudly presents a new guest article: Michael Martin of 
Business Information Arts, Tableau Partner, Tableau Certified Consultant and 
leader of the Toronto Tableau User Group shows us how to visualize Network 
Graphs using Tableau Software. Enjoy.

Network Graphs can help us see and measure relationships and connections 
between people, places, and things over time. This can be expressed as 
identifying, measuring and understanding process flows, the mix of products in 
shopping carts, social network and email traffic, affinities and interests 
people share (or don’t share), and the “hierarchies of influence” in business 
and / or social systems by identifying who or what triggers events, and the 
impacts they have on others.

Today’s post describes how you can build Network Graphs using Tableau Software 
versions 6 or 7, including a detailed how-to tutorial and some information on 
the background of Network Theory.

What is a Network Graph? A Picture says more than 1,000 words

What are Network Graphs for? Here are just a few practical examples:

Contacts Between Philanthropic Twitter Users



The Organization of Hierarchical Communities


The Path to Products People Buy


Last, but not least a Network Graph built inTableau:

Association of Food Groups, Brands and Flavors


Tableau’s Out of the Box Network Graphs

Tableau Desktop is one of my favorite data analysis and reporting tools. Other 
excellent products such as Visokio Omniscope support network graphs as one of a 
wide number of supported view types. But what I have always found so impressive 
about how Tableau is engineered is how various “loosely coupled” features can 
be re-assembled to create new ones. Examples of this include double axis 
graphs, bullet charts, and the support for bubble graphs and tree maps in the 
upcoming Tableau 8 release (Q1 of 2013). Tableau is a fabulous “Swiss Army 
Knife” for visualizing data.

Build Network Graphs with Tableau – The How to

My implementation of network graphs in Tableau leverages features that have 
been around since version 1, the circle and the line mark types, and support 
for scatter plots – and ability to draw double axis graphs (hackable for years 
before being officially supported as “combo charts” in version 6). With a 
little bit of data preparation, this is all you need to draw a network graph in 
Tableau.



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