reading all of the suggestions made me think about why *i've* used castle 
libraries for years.  this in turn lead me to think about what sort of tagline 
a competing project would need to have on their front page to make me even 
consider trying it.  and, for me, it comes down to usefulness -- i use castle 
because it lets me get my work done faster, writing less code.  i feel like 
something along this line would hit home with others looking to investigate the 
project for the first time.  something like: 'Get more done, with less code', 
or 'Streamline your .net development with the most forward-thinking libraries 
available', or 'Write applications, not utilities' ... etc etc.  

cheers,

matt

On Jul 14, 2011, at 11:12 AM, Stuart wrote:

> "when the client won't let you use django or rails..."
> 
> /me crawls back under rock
> 
> On Jul 13, 4:48 pm, hammett <[email protected]> wrote:
>> The tagline should be descriptive.
>> See Jakob Nielsen's guidelineshttp://www.useit.com/alertbox/20020512.html
>> 
>> 1. Include a One-Sentence Tagline
>> Start the page with a tagline that summarizes what the site or company
>> does, especially if you're new or less than famous. Even well-known
>> companies presumably hope to attract new customers and should tell
>> first-time visitors about the site's purpose. It is especially
>> important to have a good tagline if your company's general marketing
>> slogan is bland and fails to tell users what they'll gain from
>> visiting the site.
>> 
>> Check some random 
>> websites:http://www.mozilla.orghttp://www.heroku.com/http://www.tablespoon.com/
>> 
>> On Wed, Jul 13, 2011 at 1:14 PM, Gauthier Segay
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> <[email protected]> wrote:
>>> an easy one (that everybody might have think about)
>> 
>>> Castle: rock solid foundation
>> 
>>> On Jul 13, 12:15 pm, John Simons <[email protected]> wrote:
>>>> open .Net the way it should be
>> 
>>>> ________________________________
>>>> From: hammett <[email protected]>
>>>> To: [email protected]
>>>> Sent: Wednesday, 13 July 2011 7:48 PM
>>>> Subject: One-Sentence Tagline
>> 
>>>> New website is in the works. Currently there's a placeholder for the
>>>> tagline. I was thinking of something along the lines of
>> 
>>>> - Open-source project for .net for those not fond of the 'establishment'
>> 
>>>> Suggestions?
>> 
>>>> --
>>>> Cheers,
>>>> hammetthttp://hammett.castleproject.org/
>> 
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>>> --
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>> --
>> Cheers,
>> hammetthttp://hammett.castleproject.org/
> 
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