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Education, Learning and Libraries
at a Tipping Point
OCLC Membership and Reports
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A new OCLC report shows how consumers are resetting expectations
for higher education and libraries
OCLC today released At a Tipping Point: Education, Learning and Libraries, the
latest in a series of OCLC membership reports designed to explore emerging
trends that impact libraries and librarianship. The new report looks at the
views of online learners—their concerns about the cost of higher education,
their experiences with online learning, and their expectations for more
convenient, life-based education models in the future—and the implications and
opportunities for libraries.
The report is available for download free of charge at
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www.oclc.org/reports/tipping-point.en.html.
Check out this brief video about the new report:
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"OCLC market research has tracked the perceptions of information consumers for
more than a decade. Much has changed in the environment over that time. We have
seen Google change search habits and Amazon change buying habits. We are now
watching online learning services and MOOCs (Massive Open Online Courses)
change the landscape and expectation for education and learning. As consumers’
needs and preferences shift, libraries have new opportunities to deliver both
services and convenience that will increase impact and grow relevance to online
learners."
~ Cathy De Rosa, OCLC Vice President for the Americas and Global Vice President
of Marketing,
and principal contributor to OCLC membership reports
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