"World Wide Web Health Awards" Exposed as Having 
Ties to Pharmaceutical Industry

<http://www.naturalnews.com/024890.html>http://www.naturalnews.com/024890.html

Sunday, November 23, 2008 by: David Gutierrez


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(NaturalNews) According to an article posted on 
the Consumer Reports WebWatch site, the "World 
Wide Web Health Awards" are administered by a 
company with major financial ties to the pharmaceutical industry.

"These days, a number of health sites display 
logos from the World Wide Web Health Awards as if 
they constitute a quality seal. In fact, on the 
WWW Health Awards home page, they market 
themselves as "providing a 'seal of quality' for 
electronic health information,'" writes WebWatch 
director Beau Brendler. "We wanted to know more 
about these awards, since they give out dozens [of awards] twice a year."

Consumer Reports began with information on the 
awards' Web site, which listed a related page, 
HealthPrograms.com. This site consisted mostly of 
broken links or blank pages "under construction." 
It did contain, however, logos for the "Consumer 
Health Publishers Association" and the "Online Health Association."

The Web sites of these two associations, like 
that of HealthPrograms.com, were also mostly 
under construction, but 
<http://www.naturalnews.com/Consumer_Reports.html>Consumer 
Reports was able to trace them to the company 
American Custom Publishing Corporation. A phone 
call to the company confirmed that American 
Custom Publishing does, in fact, administer the World Wide Health Awards.

"What does American Custom Publishing do for a 
living?" Brendler writes. "Well, they print 
brochures for the 
<http://www.naturalnews.com/pharmaceutical_industry.html>pharmaceutical 
industry and others. Their client list includes 
Liberty Medical, Pfizer, CVS, General Electric, Humana, 'and hundreds more!'"

According to Brendler, it costs only $52 to be 
considered for an award, and nearly anyone can 
sign up to be a volunteer judge. But the 
<http://www.naturalnews.com/health.html>health 
awards' Web site does not reveal what process or 
standards are used to decide upon winners.

"How valuable are awards handed out by a company 
that prints brochures for the pharmaceutical 
industry?" Brendler says. "Are consumers fooled 
by awards logos into thinking that ... a Web site 
produced by Takeda Pharmaceuticals to sell its 
Rozerem sleep drug (a gold medal) ... in the, 
yes, patient education information category, is 
an unbiased source of information?"

"Why give an award to a drug company as a 
recognition of excellence in patient education?" 
Brendler added. "Isn't that like giving some sort 
of public service award to Sepracor for its 
pretty-blue-butterfly Lunesta commercials on TV?"

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