Press Office
U.S. Department of Homeland Security
Press Release
December
12, 2008
Contact: DHS Press Office, (202) 282-8010
NOW’S THE TIME: THE READY CAMPAIGN ENCOURAGES
AMERICANS TO RESOLVE TO BE READY IN 2009
WASHINGTON, D.C. With the new year approaching,
the U.S. Department of Homeland Security’s (DHS)
Ready Campaign is reminding Americans to Resolve
to be Ready in 2009. Resolve to be Ready is a
nationwide effort designed to encourage
individuals, families, businesses and communities
to take action and prepare for emergencies in the new year.
“Individual planning is the cornerstone of
emergency preparedness,” said Homeland Security
Secretary Michael Chertoff. “Since establishing
this department and Ready, we have come a long
way in raising the baseline of preparedness in
this country, but we still have a long way to go.
As 2009 approaches, I urge all Americans to
consider the importance – and real value – of being prepared for all hazards.”
Being Ready for emergencies can be an easy new
year’s resolution to keep by following the Ready
Campaign’s three simple steps: 1) Get an
emergency supply kit; 2) Make a family emergency
plan; and 3) Be informed about the types of
emergencies that can happen in your area and their appropriate responses.
By taking these three steps – in particular
having an emergency supply kit both at home and
in the car – Americans will be prepared for
winter mainstays like power outages and icy
roads. Each of these kits should include basic
necessities such as water, food and first aid
supplies to help you survive if you are without
power or become stranded in your vehicle.
Complete checklists for each kit are available at
<http://www.ready.gov/>www.ready.gov.
This year, the Ready Campaign is employing new
media strategies to promote emergency
preparedness. By using Twitter, a social
networking tool, Ready hopes to not only reach
new audiences, but also to open the lines of
communication with the public, ensuring emergency
preparedness is top of mind year-round. Twitter
users can stay up-to-date on the latest Ready
activities by following their username, “ReadydotGov,” on Twitter.
By making the decision to Resolve to be Ready in
2009 and following the simple preparedness steps
in advance, Americans will minimize the impact of
emergencies on themselves, their family and their
businesses. By visiting
<http://www.ready.gov/>www.ready.gov or calling
1-800-BE-READY, individuals can access free
materials that will help them make and keep a new
year’s resolution that will bring their families peace of mind.
February 2008 marked the Ready Campaign's fifth
year at the Department of Homeland Security.
Launched in 2003 in partnership with The
Advertising Council, Ready is designed to educate
and empower Americans to prepare for and respond
to emergencies, including natural disasters and
potential terrorist attacks. It has proven to be
one of the most successful campaigns in Ad
Council's more than 65-year history. Since its
launch, the campaign has generated more than
$756.5 million in donated media support.
Individuals interested in more information about
family, business and community preparedness can
visit <http://www.ready.gov/>www.ready.gov.
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