Police departments keeping public informed on Twitter

http://www.cnn.com/2009/TECH/03/13/police.social.networking/index.html

Story Highlights
    * Police and fire departments find social networking sites 
convenient to share info
    * "Tweets" range from road closures to suspect descriptions
    * Twitter viewed as "a police scanner for the digital world"
    * Officer: "It's a different way to open up communication with 
the community"
[]

By Lisa Respers France
CNN

(CNN) -- When a report of a possible explosive device on the roof of 
a city parking garage came in to the Lakeland, Florida, Police 
Department, public safety officials there sprang into action.
Community Relations Officer Meleah Droll updates the Coralville


Community Relations Officer Meleah Droll updates the Coralville 
Police Department's Twitter account.
[]


They sent out a squad to investigate and they posted a notice on Twitter.

Social networking sites like Twitter and Facebook are mostly used by 
those who want to keep their friends and families informed about 
their lives and activities.

But increasingly, police and fire departments across the country are 
tapping into social networking to disseminate information to the public.

"We think the police department has an obligation to get information 
out to the community through whatever means or mechanisms we have at 
our disposal," said Lakeland Police Assistant Chief Bill LePere. 
"Traditional media releases, expecting the local print media to pick 
it up and run it in the newspaper tomorrow, is 24 hours too late."

With Twitter and Facebook, there is immediacy. Information can be 
shared as quickly as the poster can hit send.


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Public safety officials are finding the use of sites to be not only 
speedy, but also a convenient way to distribute press releases, Amber 
alerts, road closings and suspect descriptions.

Bruce Frazier, public relations specialist for the Dalton Police 
Department in Dalton, Georgia, said the way in which Lakeland police 
utilized Twitter is exactly what he envisioned when his department 
started using the site a few weeks ago.

His department has a blog and Frazier said he learned the value of 
being able to keep the public updated quickly in October after a 
bombing at an area law firm.

"[The bombing occurred] across the street from an elementary school," 
he recalled. "I was on the scene there pounding away on my PDA trying 
to send out press releases letting people know what was going on with 
the evacuation, what they needed to do to pick up their kids."

"If we had been using something like Twitter, it would have been 
something quick that I could have been able to send something out from my PDA."

With Twitter, users have up to 140 characters per "tweet," which is 
their lingo for a message. Each Twitter user can have "followers" who 
receive notification of the user's updates.

Most of the police and fire departments number their followers in the 
dozens or hundreds, but many said the word can spread quickly when 
followers "re-tweet" to their friends or post the information from 
Twitter on their Facebook accounts.

In Coralville, a suburb of Iowa City, Iowa, 
<http://topics.cnn.com/topics/Police>Police Department Community 
Relations Officer Meleah Droll has a follower in California who keeps 
up with her posts.

After a bank robbery last fall in a neighboring city, Droll began 
twittering what she was hearing on the police radio, including a 
description of the alleged suspect.

"I knew that you can turn on the alerts on mobile devices, so I 
thought that if there were people following that are getting this 
information on their phones, it just creates an extra set of eyes for 
us," she said. "It's a different way to open up communication with 
the community."

Greg Whisenant, CEO of <http://crimereports.com/>CrimeReports.com, 
said that given the state of the economy, those in public safety need 
to take advantage of every opportunity available to help citizens 
become more informed.

"Budgets are getting cut and we need to find new and innovative ways 
to use tools to our advantage to engage the public," said Whisenant, 
whose site aids law enforcement agencies in communicating crime data 
to the public.

The Boca Raton Police Department in Florida uses Twitter, 
<http://topics.cnn.com/topics/Facebook_Inc>Facebook and MySpace to 
communicate with residents.

Mark Economou, public information manager for the department, said 
that like other police agencies, he follows the rules of what is 
public information in deciding what to post and tries to balance the 
public's right to know with the need not to annoy.

"You don't want to inundate people by sending out too many tweets," 
said Economou, who added that he has used the site to publicize 
stories like the officer and citizen of the year, which might 
otherwise not get as much attention in the press. "You really want to 
pick and choose what you send out."

In Shawnee, Oklahoma, residents can follow the police and fire 
departments on Twitter.

Stephen Nolen, chief information officer there, said he has heard 
<http://topics.cnn.com/topics/Twitter_Inc>Twitter referred to as "a 
police scanner for the digital world," because those who have an 
interest in police and firefighting can stay informed through the site.

Police officials said they aren't concerned about the public flocking 
to an active crime scene because they receive a tweet about an occurrence.

"It's no different than the media showing up and broadcasting live 
feeds from the area, citizens in the area that call their friends or 
post video from their cell phones on YouTube," said LePere. "I don't 
expect that we are going to get a massive influx of people."


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