<http://consumerist.com/5303153/new-survey-says-less-than-20-of-consumers-trust-food-supply>New
 
Survey Says Less Than 20% Of Consumers Trust Food Supply

http://consumerist.com/5303153/new-survey-says-less-than-20-of-consumers-trust-food-supply

By Chris Walters, 7:07 PM on Fri Jun 26 2009, 1,926 views

[]
Is it any surprise that after the past few years of outbreaks and 
recalls, almost no one trusts products from food manufacturers 
anymore? <http://consumerist.com/tag/ibm/>IBM recently completed a 
survey of shoppers in the 10 largest cities, and found that a lot of 
consumers want more information than they currently can get about 
their food choices.

Some of the results:

    * 63 percent of respondents report they have purposefully changed 
their grocery shopping behavior in the past two years because they 
wanted better value for their money.
    * 7 percent of consumers want more information about the content 
of the food products they purchase.
    * 76 percent would like more information about its origin.
    * Almost half have changed shopping behavior to access fresher 
foods (45 percent) or better quality foods (43 percent).
    * 55 percent of respondents trust food manufacturers when 
handling a recall in the event that a food product is contaminated, 
indicating a decrease in their level of trust over the past two years.
    * 57 percent of consumers report they've stopped purchasing 
certain foods, even for a short time, within the past two years due 
to safety considerations.
Why is <http://consumerist.com/tag/ibm/>IBM behind the study? It's 
part of their "Smarter Planet" campaign 
(<http://www.asmarterplanet.com/>www.asmarterplanet.com), which is a 
for-profit push to improve aspects of modern society through 
information technology. 
<http://money.cnn.com/2009/04/20/technology/obrien_ibm.fortune/index.htm>CNN 
notes that the company has spent about $50 billion dollars over the 
past 5 years doing research and development and buying up companies 
to help them bring more transparency and efficiency to things like 
our <http://consumerist.com/tag/food-supply/>food supply and 
transportation networks.

Here's a short cartoon they've created pointing out the stupidity of 
the current food supply system:

"Less Than 20% of Consumers Trust Food They Buy Is Safe and Healthy, 
IBM Survey Reveals" [PR Newswire]

RELATED
"Smarter Food" [IBM]
www.asmarterplanet.com
"IBM's grand plan to save the planet" [CNN]
Read More: Groceries, Ibm, food supply, Supermarkets, Recalls, 
outbreaks, Safety, food safety, Surveys

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