(FPLC is a trademark. The marketing hype has been so effective that many
people think that FPLC is a method.)

Well, it is, in a way. The FPLC thingie was a pure marketing genius that bundled the remarkable technology of Monobeads (AFAIK, there is still no other company that offers comparable size dispersion) with an inefficent but lower cost alternative to HPLC. It worked. When the market was taken, the "technology" reverted back to the standard HPLC under a new marketing name.

Dima

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