Chris :
Whoa. There are more ways to make a profit besides maximizing prices.
After all, Walmart does quite well minimizing prices. Moreover, market  
share
is a sort of holy grail for all successful businesses, and if this means  
lower
per unit prices the difference can be more than made up with sales  volume.
 
Billy
 
--------------------------------------------------------------------
 
In a message dated 5/20/2009 9:01:22 P.M. Pacific Daylight Time,  
[email protected] writes:

 
Billy, 
When multiple dealerships compete in  close physical proximity competition 
is enhanced.  Purchasers can play  one dealership against another driving 
down the prices.  The elegant  "invisible hand" of Adam Smith is at work.  By 
closing dealerships  Chrysler reduces competition between dealerships and 
drives up prices.   Not good for the consumer, but good for the  company. 
When Studebaker closed, my uncle lost his  job in South  Bend.  He never 
really recovered because he wasn't  able to retrain into an equivalent 
profession.  Guys like my uncle and  dealerships in Florida are victims of the 
free 
market  economy.  It is sometimes a brutal system, but it is better than  
government owned Soviet-style businesses. 
Chris 
 
  
____________________________________
 
From:  [email protected]  
[mailto:[email protected]] On Behalf Of [email protected]
Sent: Wednesday, May 20, 2009 9:52  PM
To:  [email protected]
Subject: Re: [RC] More ( non-) Evil  Business
 
 
Ernie:
 
If  you take the story at face value the dealership was  successful;
 
it  sold a lot of cars, year after year. Therefore, again  assuming
 
basic  truthfulness, there is no excess to worry about. All  cars
 
shipped  to the dealer get sold. It is always profitable for the  company.
 
Therefore,  shutting it down makes no sense.
 

 
Billy
 

 
-----------------------------------------------------------
 

 

 

 
In  a message dated 5/20/2009 8:46:33 P.M. Pacific Daylight Time,  
[email protected] writes:

Hi Billy,   
 
 
 
On May 20, 2009,  at 7:33 PM, [email protected]_ (mailto:[email protected])   
wrote:

 
 
 
WTH  ?
Are the people at Chrysler out of their minds  ?



 

 
No, they're  bankrupt.  The problem is that Chrysler has too many dealers 
to ever  maintain decent market prices, and thus they need to consolidate if 
they're  ever going to recover. Economists have known for years that any  
long-term solution to the American auto industry involved shutting down  
"excess" dealerships:
 

 
_http://www.autoblog.com/2007/06/18/excess-dealers-costing-big-3-436-per-veh
icle-in-extra-costs/_ 
(http://www.autoblog.com/2007/06/18/excess-dealers-costing-big-3-436-per-vehicle-in-extra-costs/)
 
 

 
The dealers  (obviously) didn't want to lose their investment, and so kept 
delaying the  day of reckoning. The end result is things like this.  :-(
 

 
Now, the details  sound unusually harsh, but then again this is only one 
side of the  story.
 

 
 
 
 
HOW CAN THIS HAPPEN IN A FREE  MARKET ECONOMY IN THE UNITED STATES OF  
AMERICA?





 
This comment in  particular about  the "free market" is more than a little 
ironic, since  for a long time dealers had local  monopolies:
 

 
_http://www.reason.com/news/show/36050.html_ 
(http://www.reason.com/news/show/36050.html) 
 

 
In a truly free  market, most car dealers would long since have been 
dis-intermediated by  Amazon and eBay, or replaced by Best-Buy style  
megastores.
 

 
He who lives by  arbitrary patronage often dies by arbitrary patronage.  
 

 
-- Ernie  P.



 
 

 
Billy
 

 
-------------------------------------------------
 
In  a message dated 5/20/2009 1:58:43 P.M. Pacific Daylight Time, 
[email protected]_ (mailto:[email protected])   writes:

_http://www.americanthinker.com/blog/2009/05/letter_from_a_dodge_dealer.html
_ 
(http://www.americanthinker.com/blog/2009/05/letter_from_a_dodge_dealer.html) 
Letter from a  Dodge dealer
letter to the  editor
My name is George C. Joseph.   I am the sole owner of Sunshine Dodge-Isuzu, 
a family owned and operated  business in Melbourne,  Florida. My family 
bought and  paid for this automobile franchise 35 years ago in 1974. I am the 
second  generation to manage this business. 
 
We currently employ 50+ people and  before the economic slowdown we 
employed over 70 local people.  We  are active in the community and the local 
chamber of commerce. We deal  with several dozen local vendors on a day to day 
basis and many more  during a month.  All depend on our business for part of 
their  livelihood.  We are financially strong with great respect in the  
market place and community.  We have strong local presence and  stability.
 
I work every day the store is open,  nine to ten hours a day. I know most 
of our customers and all our  employees.  Sunshine Dodge is my life.
 
On Thursday, May 14, 2009 I was  notified that my Dodge franchise, that we 
purchased, will be taken away  from my family on June 9, 2009 without 
compensation and given  to another dealer at no  cost to them. My new vehicle 
inventory consists of 125  vehicles with a financed balance of 3 million 
dollars.  This  inventory becomes impossible to sell with no factory incentives 
beyond  June 9, 2009. Without the Dodge franchise we can no longer sell a new  
Dodge as "new," nor will we be able to do any warranty service work.  
Additionally, my Dodge parts inventory, (approximately $300,000.) is  virtually 
worthless without the ability to perform warranty service.   There is no offer 
from Chrysler to buy back the vehicles or parts  inventory.
 
Our facility was recently totally  renovated at Chrysler's insistence, 
incurring a multi-million dollar debt  in the form of a mortgage at Sun Trust 
Bank.   
 
HOW IN THE UNITED STATES OF  AMERICA CAN THIS HAPPEN?    
 
THIS IS A PRIVATE BUSINESS NOT A  GOVERNMENT ENTITY
 
This is beyond imagination!  My  business is being stolen from me through 
NO FAULT OF OUR OWN.  We did  NOTHING wrong.
 
This atrocity will most likely force  my family into bankruptcy.  This will 
also cause our 50+ employees to  be unemployed. How will they provide for 
their families?  This is a  total economic disaster.
 
HOW CAN THIS HAPPEN IN A FREE MARKET  ECONOMY IN THE UNITED  STATES OF 
AMERICA?
 
I beseech your help, and look  forward to your reply. Thank you.
 
Sincerely,
 
George C. Joseph
 
President &  Owner
 
Sunshine Dodge-Isuzu  

- Looks like  the real thing to me.
_http://www.sunshinedodgeisuzu.com/staff.html_ 
(http://www.sunshinedodgeisuzu.com/staff.html) 

-Another  "evil" businessman gets what he deserves?

//  Lennart



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