(http://www.investopedia.com/)

What Would Full Disclosure Mean For The Market?

by Andrew Beattie

The calls for _full disclosure_
(http://www.investopedia.com/terms/f/fulldisclosure.asp)  grow with every 
accounting scandal. The  domino-like
procession of _Worldcom_ (http://www.investopedia.com/terms/w/worldcom.asp) ,
_Enron_ (http://www.investopedia.com/terms/e/enron.asp)  and Tyco brought
manipulative accounting to the  forefront for the first time, and prompted 
calls for
legislation and  accounting reforms all aimed at forcing corporations to
make frank and full  disclosure in their financials. The question is whether
full disclosure is the  answer to existing problems and what impact it would
have on the market. (Learn  more about post-Enron Wall Street by reading
_Lady Godiva Accounting  Principles_
(http://www.investopedia.com/articles/analyst/032502.asp) .)

Practical  Limitations
There are "natural" limitations to the  term "full disclosure". The primary
limitation is that full disclosure  would be defined and enforced by
legislation. No matter how carefully a document  is drafted, there will be room
for companies to do the bare minimum. There are  already companies that
willingly disclose much more than what is required by  law. Usually, these are 
the
companies with strong management holding a majority  position and thus
risking nothing by telling the truth.

Take _Warren Buffett's_
(http://www.investopedia.com/terms/w/warrenbuffet.asp)  letter to the 
shareholders in which he  admits to losing millions by
acting slowly on closing the trading arm of Gen Re,  Berkshire Hathaway's
wholly owned subsidiary. Buffett is honest, but he is also  not likely to be
fired because he controls a majority stake of Berkshire.

On the other hand, management with no significant stake in the company, 
that is management working for the wage, will still be motivated to find ways
to  mute any bad results to the extent that the law allows.

While it would  be refreshing for a company to state what challenges it
faces and what worries  it has rather than simply presenting a glossy fairytale
to investors peppered  with enthusiasm, this type of disclosure will
continue to be a personal choice  of management - you can't legislate honesty.
(Don't get fooled by these releases  full of company ruses. Read _Five Tricks
Companies Use During Earnings  Season_
(http://www.investopedia.com/articles/stocks/08/earnings-tricks.asp) .)

Realistic Numbers and Their  Source
The best one can hope for from full disclosure is to end the  use of
deceptive _footnoting_ (http://www.investopedia.com/terms/f/footnote.asp)  to 
hide
important information and to ensure  a more in-depth assessment of costs,
investment risks, and so on. It's unlikely  that a company could be
legislated into disclosing its unquantifiable anxieties  like looming labor 
problems
or a lack of new areas for growth. Still, any  additional information helps.
(For more on this, see _Footnotes: Start Reading The Fine  Print_
(http://www.investopedia.com/articles/02/050102.asp) .)

A clear explanation of the way firms  calculate the risk of an investment
went a long way toward heading off the _toxic mortgage assets_
(http://www.investopedia.com/terms/t/toxic-assets.asp)  that companies were 
piling into
based on overly sunny assessments. In short, full disclosure would simply
mean  more numbers to work with.

Culling Analysts
One of  the most noticeable effects of full disclosure would be increased
pressure on  analysts. With more information made public as it occurs, much
of the attraction  of whisper numbers would vanish. The simultaneous release
of information to the  public under _Regulation Fair Disclosure_
(http://www.investopedia.com/terms/r/regulationfd.asp)  (Reg FD) has already 
made
analysts' jobs more difficult. Ironically, some believe Reg FD may actually
limit disclosure in the sense that businesses may speak less freely with
analysts for fear of violating the rule. Rather than removing analysts as
information brokers and leveling the playing field, Reg FD may actually choke  
off
an important information source. In a market with less substantial
information, earning surprises and quarterly volatility could  increase.

Even with true full disclosure, however, the fact-rooting  analysts are
necessary. To stay in business under full disclosure, analysts will  have to
make meaningful reports rather than relying on the information lag  between
Wall Street and average investors. (Thinking about relying on analyst
recommendations for your next trade? First, check out _What To Know About 
Financial
Analysts_ (http://www.investopedia.com/articles/basics/03/041703.asp) .)

In  the past, analysts have benefited merely from being on the dial for
conference  calls or able to tap other informal information sources. There will
still be an  important role for good analysts, namely those whose
understanding of an  industry allows them to condense vital information into
time-saving and accurate  reports for investors. Full disclosure would simply 
up the
natural selection for  analysts that are squeaking by on an information
edge today.

Rewarding Honesty
One of the possible positive  effects of full corporate disclosure would be
a lower _cost of capital_
(http://www.investopedia.com/terms/c/costofcapital.asp)  as a reward for 
honesty. With companies  laying their balance sheets
bare, lenders would be able to assess the risks more  accurately and adjust
their interest rates to match. Lenders usually add to the  _interest rate_
(http://www.investopedia.com/terms/i/interestrate.asp)  on a loan as a
margin of safety against  undisclosed risks.

The size of this margin varies naturally from  industry to industry, but
more complete disclosure by companies would allow them  to differentiate
themselves from other companies. Companies with strong balance  sheets would 
have
a cheaper cost of capital and those with weak balance sheets  pay more as a
matter of course. Companies attempt to do this on their own but  banks are
understandably skeptical from experience. Of course, banks may  continue to
charge a premium simply because even the strictest legislation will  leave
room for weak companies to hide. (To learn more about a company’s balance
sheet, check out _Breaking Down The Balance  Sheet_
(http://www.investopedia.com/articles/basics/06/balancesheet.asp) .)

Inundating Investors
One of  the big questions about full disclosure is whether it would
actually help the  average investor. The impact of full disclosure depends on 
the
type of investor.  _Momentum traders_
(http://www.investopedia.com/terms/m/momentum_investing.asp)  care little for 
deep info, whereas _value investors_
(http://www.investopedia.com/terms/v/valueinvesting.asp)  constantly seek
more meaningful  numbers. Surprisingly, one of the great value investors, Ben
Graham, lamented  disclosure because he believed it made it harder to find
undervalued companies  before the general market. Would full disclosure kill
value  investing?

This is highly unlikely for the same reason that full  disclosure wouldn't
kill momentum trading. Even with full disclosure, the market  would be moved
to extremes by funds, trend chasers/traders, investor  overreaction and so
on. If anything, full disclosure would make it easier for  investors to make
certain that what appears to be a value play truly is one.  Working with
more detailed numbers, an investor would be able to create  customized
_metrics_ (http://www.investopedia.com/terms/m/metrics.asp)  rather than 
depending
on blunt instrument like  _P/E_
(http://www.investopedia.com/terms/p/price-earningsratio.asp)  and _P/B_
(http://www.investopedia.com/terms/p/price-to-bookratio.asp)  ratios. For a 
mathematically inclined investor,  full
disclosure would be a blessing.

It's the emotional investors that  would pay a price for full disclosure,
and all investors are emotional at times.  For many, less information is an
advantage because a deluge of information often  leads to overload. More
figures and more frequent reporting/press releases will  no doubt lead to some
investors second-guessing their investments and selling on  market reactions
rather than fundamental changes. These investors will have to  learn to
depend only on the financial reports and not the increased drone of  financial
news releases.

The Bottom Line
Full  disclosure has a lot of possibilities, including decreased cost of
capital,  pressure on analysts and more realistic financials, but it may not
be the  solution for all investors. Even with partial disclosure, investors
can easily  be drowned in information. To make the most of full disclosure,
investors need  to become educated in investing theory to know what
information they should be  demanding to fit a given technique.

You may find that the information is  already there for the asking with
most companies and, if not, perhaps the  company isn't the investment you want.
By rewarding, that is investing in,  companies that voluntarily disclose
more than necessary, and not in companies  that do the bare minimum, you'll be
casting your small but important vote in  favor of fuller disclosure.
Investor pressure for frank disclosure will do more  to promote honesty in the
stock market than any legislative change. (To learn  more, check out
_Disclosures: The Good, The Bad, And The  Ugly_ (http://
www.investopedia.com/articles/analyst/073002.asp) .)
by Andrew Beattie, (_Contact Author_
(http://investopedia.com/contact.aspx?ContentType=A&Subject=Investopedia 
Contact Form&ContentID=4722)  |
_Biography_ (http://investopedia.com/contributors/default.aspx?id=82) )

Andrew Beattie is a freelance writer and self-educated  investor. He worked
for Investopedia as an editor and staff writer before moving  to Japan in
2003. Andrew still lives in Japan with his wife, Rie. Since leaving
Investopedia, he has continued to study and write about the financial world's  
tics
and charms. Although his interests have been necessarily broad while
learning and writing at the same time, perennial favorites include economic
history, index funds, Warren Buffett and personal finance. He may also be the
only financial writer who can claim to have read "The Encyclopedia of Business
 and Finance" cover to cover.
** This article and more are  available at Investopedia.com - Your Source
for Investing Education  **

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