What does this have to do with RC ?  Nothing that I  can think  of
but it may be of interest considering our illustrious  leader    --and the 
fact
that we all like to eat good food.
 
BR
 
--------------------------------------------------------
 
 
 (http://timesofindia.indiatimes.com/) 
Saga Jolokia: Indian chilli acquires cult following in US
Chidanand Rajghatta, TNN 5 September 2009, 09:41pm  IST 
 
 
 
WASHINGTON: Nearly a decade after it was first discovered to  be the 
hottest chilli on earth, the Indian firecracker named Bhut Jolokia, aka  Naga 
Jolokia, has acquired a cult following in the west among so-called  
chilli-heads. 

That’s right; like Dead-heads, who idolize the rock  group Grateful 
Dead, and gear-heads who worship all things mechanical,  chilli-heads revere 
some of the hottest chillis on the planet. And they don’t  come hotter than 
Bhut (or Naga) Jolokia, so-named because it is native to the  fiery Naga 
tribe, and those who taste it are said to turn ghostly.  

Measured at more than one million Scofield Heat Units (SHU), Bhut  Jolokia 
is twice as hot as the previous champ -– California’s Red Savina --  
who it worsted earlier this decade (Mexican pretenders like Habanero were no  
match). Since then, the little hottie has become a legend among 
chilli-heads,  grown tenderly in hothouses across the country, discussed 
animatedly in 
the  higher reaches of the spice world, and sold like gold and other 
precious  commodity on the Internet. Last month, there were 92 Jolokia related 
items on  eBay. 

''Bhut Jolokia is a beauty,'' chortled John Hard, whose Ohio-based  company 
CaJohn (after Cajun) sells the Indian chilli in several forms, mostly  
sauces. ''There are lots of pretenders cranked up with oleoresins, but BJ  
delivers both flavor and heat in a natural way.'' 

Hard first heard of  the fiery Indian chilli after New Mexico State 
University’s Chilli-Pepper  Institute followed up on the claims of the Indian 
Ministry of Defence and found  that its assertion of having found the hottest 
chilli in the world was true  (It's not hard to guess what the MoD is using 
it for). Word quickly got around  the esoteric (or, es-hot-teric) world of 
chilli-heads, and before long, it was  being grown with feverish passion. 

It’s a tough ask in the US, where  the weather in most parts of the 
country is not exactly conducive to growing  jolokias. Barbara Blankenship, a 
radiologist, and her husband Toby Morris, a  fire-fighter, have just about 
managed to coax a few saplings in their greenhouse  outside Seattle, a city 
better known for its cool, damp climate. ''We wanted to  grow it after reading 
about it in a cooking magazine,” says Blankenship, an  ardent gardener. 
''We got the seed from Seedrack.com down in Oregon and we now  have five 
plants that are doing well.'' 

Toby has a more involved  explanation about why jolokia has become such a 
hot commodity. ''I think  Americans are pretty fascinated with things that 
are the oldest, biggest,  whateverest,” he says, recalling that he grew up 
with a copy of the Guinness  Book of World Records. In the Fire Service, his 
colleagues were always trying to  make the hottest chili (soupy dish); not 
always the tastiest, just the hottest.  “Maybe it is that there aren't too 
many dragons for a guy to slay anymore and  no frontiers to conquer?'' he 
wonders. 

But the Seattle couple’s  saplings are yet to bear any glowing results. 
John ''CaJohn'' Hard, who is also  a former fire-fighter, has been quicker 
off the blocks. Last month, when he  spoke to ToI, he had a jolokia plant 
that bore six chilli pods. 

But  across US, and in fact, even in Europe (who would have thunk?) 
chilli-heads are  starting to crank them out with increasing success, says 
CaJohn. 
Most of the  stuff is still imported from India though, from a company in 
Tezpur.  

CaJohn has a whole array of Jolokia products, most of them priced around  $ 
10 for a bottle. The first of them is called Holy Jolokia, but the rest,  
driven by the owner’s spicy fervor, has lapsed into blasphemy. 

When  Hard came up with a Jolokia sauce and named it Nagasaurus, an artist 
who did the  label for the bottle joked that it should be named 
''Naga-sore-ass.'' He did,  and the sore-ass label now outsells the saurus by 
40 to one. 
Next up, CaJohn  came up with ''Kiss my Bhut.'' 

It’s the beginning of Saga Jolokia. 


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