I think you and the author are half right.

First of all, the entire economics of newspapers - and traditional media - was based on captive audiences and irrational advertising expenditures. With their monopoly gone and advertisers having both choice AND information about what works, that model isn't sustainable.

Newspapers have to aggressively experiment to oncrease their value to society or disappear. The model you propose is one valid option, but there are many others.

One I'd love to see is somebody in the news biz get off the high horse and recognize that the Internet unleashed a flood of citizen journalists, who at their best do just as much investigation as the bulk of existing journalists. If the newspaper journalists are really smarter and more objective than us plebes, why haven't they provided the sirtbof cogent, in depth analyses that would sway the blogosphere which "leeches off them"?

Or is the real problem that their current model was such a slave to their economics that they've forgotten what real journalism could and should be?

E
Sent from my iPhone

On Nov 27, 2009, at 11:55, [email protected] wrote:

The old-media dinosaurs remain the basis for the entire media food chain

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