Paul - it sounds like you need a user on your team... at least one - this is
the universal problem after all... programmers know too much about how
things work to relate to ordinary mortals - for a good book on this topic I
recommend "The Inmates are Running the Asylum" by Alan Cooper - it can be
found at
http://www.amazon.com/exec/obidos/ASIN/0672316498/107-9295282-6779760.
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