Yeah this subject has come up before on the CF-Talk list. It is possible to
do with CF. It requires some sort of patch for IIS. Check the CF-Talk
archives.
---mark
------------------------------------
Mark Warrick - Fusioneers.com
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====================================
> -----Original Message-----
> From: Nelson, John [mailto:[EMAIL PROTECTED]]
> Sent: Friday, June 15, 2001 9:35 AM
> To: CF-Community
> Subject: Search Engine Optimization
>
>
> I'm wondering how this could be done using NT/IIS and CF:
>
> (reprinted from webmonkey:
> http://hotwired.lycos.com/webmonkey/01/23/index1a_page3.html?tw=e-
> business)
> Clean Up Your URLs
> The problem with most e-commerce sites is that their product pages are
> dynamically generated. While Google will crawl any URL that a browser can
> read, most of the other search engines balk at links with "?" and "&"
> characters that separate CGI variables (such as
> "artloop.com/store?sku=123&uid=456"). As a result, many individual product
> pages don't show up outside of Google.
> One way to circumvent this difficulty is to create static versions of your
> site's dynamic pages for search engines to crawl. Unfortunately,
> duplicating
> your pages is a huge amount of extra work and a constant
> maintenance chore,
> plus the resulting pages are never quite up-to-date -- all the headaches
> dynamic pages were designed to eliminate.
> A far better strategy is to follow the lead of Amazon and rewrite your
> dynamic URLs in a syntax that search engines will gladly crawl.
> So URLs that
> look like this:
> amazon.com/store?shop=cd&sku=
> B00004WFIZ&ref=p_ir_m&sessionID=
> 107-6571839-6268523
> Become:
> amazon.com/exec/obidos/ASIN/ref=
> B00004WFIZ/ref=pd_ir_m/107-6571839-6268523
> Amazon's application server knows the fields in the URL are actually CGI
> parameters in a certain order, and processes them accordingly.
> You don't necessarily need to modify the source code for your application
> server to do this: As one of Artloop's Web programmers learned, you can
> create Apache <http://httpd.apache.org/docs/mod/mod_rewrite.html> rewrite
> rules that tell Apache how to translate slash-separated URLs into a format
> used by their <http://www.creativescience.com/index.cgi?feed=netzyme>
> Netzyme application server. On the back end, Netzyme is passed something
> like this:
> artloop.com/cgi-bin/CssP.exe?CsspApp=
> ArtLoopClient1&CssServer=localhost%3A32401&CsspFn
> =@/details/ArtistDetail.html:@:getForm&ObjectLocation
> =ART&ArtistID=3918
> But users and search engines see the tidier, Apache-served URLs,
> which look
> something like this:
> artloop.com/artists/profiles/3918.html
> Not only are the rewritten URLs crawlable by all search engines, they're
> also more human-friendly, making them easier to pass around the Net.
>
>
>
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