I have had some like that, with text that looks like it is from a novel of some sort. I have always assumed that the sales pitch was in the image -- I use a web-based mail client and it shows up as a link which I don't bother clicking :)

Dana

>So I guess some spam filters look for Images + sentences to determine if a
>message is spam or not.  I just got one in that was properly classified as
>spam but I can't help but wonder what the spammer was trying to accomplish:
>
>The email was for a cable tv filter ("unleash the power of your digital
>cable") consisted of the image ad and the following block of text:
>
>"around blithe spirit hibernates, or pocket near blood clot learn a hard
>lesson from inside scooby snack.Furthermore, over microscope strokes, and
>inside pig pen assimilate behind globule.Furthermore, tripod inside fighter
>pilot earns frequent flier miles, and for umbrella derive perverse
>satisfaction from cargo bay over bicep.When you see beyond senator, it means
>that tape recorder around ruminates.
>checklist ascendant caucus embrittle "
>
>Don't tell me the spammers are trying to hit keyword recognition for search
>engines now??
>
>Hatton
>
>---
>Outgoing mail is certified Virus Free.
>Checked by AVG anti-virus system (http://www.grisoft.com).
>Version: 6.0.699 / Virus Database: 456 - Release Date: 6/4/2004
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