Actually, I think its ingenious.  Its real marketing that you can
participate in by watching it live.  As it travels tru the world,
people are exposed to the excitment of the olympic games.  It creates
awareness that would be difficult to match any other way.

Why not lambast pepsi for spending hundreds of millions on advertising?

DRE

----- Original Message -----
From: Won Lee <[EMAIL PROTECTED]>
Date: Fri, 16 Jul 2004 09:06:32 -0400
Subject: RE: WTF? $45 Million? (was RE: Olympic flame key in cannabis bust )
To: CF-Community <[EMAIL PROTECTED]>

>I MERELY think it's atrocious at the amount of money - spent on a flame.
>No matter what it's purpose.

Ahhhhh ok.  I see it now.  Yes I agree that it is not the best use of the
money.________________________________
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