>
> In general it's always our asses on the line.  This is why the idea that
> many of these issues have become "business against nature" is just
> ridiculous and distracting.
>
> Dealing with these problems is a business issue, pure and simple - there's
> an ROI involved that requires more foresight that the current quarter, of
> course, but it's there.  And it's defensible as a business need.
>
> Jim Davis
>

When is the ROI that you speak of realized? Businesses are run by people, 
people out to make money. These people have an average life span of about 77 
years, if they are Americans. Why would a businessman care about affects his 
business has on the environment 300 years from now?

Money has an amazing power to consume. Even a business person who genuinely 
cares about the environment, more times than not would pick the almighty 
dollar first, even at the expense of the environment. Seems to me "business 
against nature" is a pretty decent description of this dynamic. 



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