Yes, there are some abusive offers out there now, with people fighting 
back against unanticipated charges, but the mobile personalization 
market is already big now on the Pacific West Coast (Japan, Korea, 
China). There are at least two factors driving this explosion:

(1)  A mobile device is a personal device... the style, features and 
applications represent the user when they're out in the world... desktop 
wallpaper was big, sure, but a mobile phone has more exposure 
_to_other_people_, and style is far more important than on computer 
workstations.
http://www.dynamist.com/tsos/

(2)  Carriers have incentive to promote such use, particularly among 
those carriers which haven't yet moved to flat-rate pricing. Such 
investment doesn't directly spur consumer use, but it does help in 
producing a commercial structure in which such resources can be traded.

Ringtone popularity has implications for application design on mobile 
devices -- the look, the feel, the fun, the status, the *style* of an 
application will have a greater importance on public mobiles than on 
private desktops, I believe. Clunky interfaces will be at an economic 
disadvantage compared to attractive interfaces. (We'll eventually see 
whether I'm just blowing smoke here, however.... ;-)

jd





-- 
John Dowdell . Macromedia Developer Support . San Francisco CA USA
Weblog: http://www.macromedia.com/go/blog_jd
Aggregator: http://www.macromedia.com/go/weblogs
Technotes: http://www.macromedia.com/support/
Spam killed my private email -- public record is best, thanks.

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