While skimming through the lists I noticed an ad. Now this is not news to 
anyone as there are ads on all of the pages in a nice, not so forceful manner. 
What was interesting about this ad was the text. The title was simply 
"Coldfusion". The text for the ad:
"Order Visual Studio 2005 Kit. Simplify software development."
And who was the ad by? www.microsoft.com

Now you have to understand how adsense works (beyond reading the articles we 
have on it in Fusion Authority). When there is a really high paying ad, it will 
'force' out the lower paying ones. This means that if there are 2 high paying 
ads, then only those 2 will be shown. When there is only one ad, then that ad 
is either very high paying or there just isn't any other ads for the page 
(never a problem on House of Fusion). 
So when Microsoft has the only ad on a page and the page content is purely 
ColdFusion, you know they want us. 

Now I wonder if Visual Studio 2005 has ColdFusion editing capabilities or are 
they just using the trademarked word ColdFusion to target us? Weren't there 
just some lawsuits won about using search terms that have nothing to do with 
the actual ad and where the display term was a trademark? Looks like more fun 
to come. :)
        

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